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What Will Come of Pokémon Go?

Instead of taking big screens across the country by storm, this summer’s blockbuster has people glued to much smaller ones.

Launched at the beginning of July by San Francisco-based software development company Niantic, Inc., Pokémon Go has quickly become one of the most popular smartphone apps of all time. Data analytics firm Similar Web reported that in its first week alone, the app had been installed on nearly 11 percent of all android phones in the United States, and surpassed Twitter’s daily usage shortly thereafter.

Beyond being a viral sensation, the app’s success has striking implications for a number of industries. Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration at Harvard Business School and spent 28 years in industry at IBM, Digital Equipment, Silicon Graphics, Eastman Kodak, and Thomson SA prior to coming to HBS in 2007. A member of the School’s Technology and Operations Management unit, Professor Shih closely studies disruptive technology and technological strategy, and took time to analyze the Pokémon Go phenomenon below.

What does Pokémon Go’s success mean for augmented reality going forward? Is AR the next big thing?

Willy Shih: Microsoft Windows users in the late 80s and early 90s might remember that Microsoft came up with a Solitaire game as a way of introducing people to how to use a mouse. I think Pokémon Go is going to have the same effect, albeit unintended, of educating people about augmented reality. It’s a very clever introduction to the technology and beautifully illustrates the merging of the cyber and the physical. We’ve seen other things work similarly before—Google Glass, and heads-up displays in aircraft and high-end cars—but those only caught on in limited ways. Where they superimposed information on top of what you were already seeing, Pokémon Go superimposes geospacial information in an integrated way, allowing the game creators to put these monsters in exact locations and in physical spots of significance. That’s really quite different.

If you were in charge, how would you monetize Pokémon Go?

WS: With so many people looking for spots to collect these things, the platform’s ability to pull traffic to particular locations is innovative and completely unique, and represents a huge financial opportunity. It was just announced, for example, that McDonald’s is going to sponsor the game’s rollout in Japan. I imagine it could fundamentally change the face of things like sponsorship and mobile advertising. We haven’t begun to see the most outrageous applications of this yet.

Read more. 

Health on Flipboard

By NPR | NPR created a magazine on Flipboard. “Health on Flipboard” is available with thousands of other magazines and all the news you care about. Download Flipboard for free and search for “NPR”.

Leading our Wellness email today is story from @npr, “Patients Cared For By Female Doctors Fare Better Than Those Treated By Men.”

Follow NPR on Flipboard or click here to find out how to subscribe to the Best of Mind & Body weekly email.

Looking Back at Earth with Astronaut Tim Peake

To follow along on Tim’s return to Earth, follow @astro_timpeake on Instagram.

Tim Peake (@astro_timpeake) is going to have epic #TBT images after six months aboard the International Space Station (@iss). “I use social media to bring as many people as possible with me onboard mission #Principia,” says Tim. “Here, I can share the beauty of our planet and the science behind space exploration.” And what an adventure it’s been: he was the first British astronaut to visit the ISS, as well as the first British astronaut to complete a spacewalk. Tim also holds the record for the fastest marathon run in space.

On Saturday, June 18, Tim and two crew mates will be returning to Earth. We’re wishing them a safe journey home.

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Music Moment: ‘Learn To Fly’- Foo Fighters

Foo Fighters is an American rock band, formed in Seattle in 1994. It was founded by Nirvana drummer Dave Grohl.

“Learn to Fly” is the first single from the Foo Fighters’ third album There Is Nothing Left to Lose, released in 1999.

This music video won the 2000 Grammy Award for Best Short Form Music Video.

A walk in the park..Bono

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Prize motivation: "for their discoveries of cells that constitute a positioning system in the brain" ; Field: physiology, spatial behavior

Discovered the Brain's Positioning System.

DAY 3138

Jalsa, Mumbai               Oct 31-Nov 1,  2016              Mon/Tue  1:22 am

The day of rest and recollecting the night before the day that we met in the morning of the day before we came to  intrude this land this beautiful land .. a land of mercy and forgiveness .. of extending .. and before we can stay, stay ..

Sounds a bit unfamiliar … but that is the train of thought .. why ever would you want to dismiss that .. dismissal .. is a strong case of which one must immediately, take action .. 

I did .. and am thankful to the Almighty, for listening to me during the hours of stress, and then guiding me for what is good or bad for me .. nothing else !!

Its been a beast of a night before, but one that gives me great satisfaction, and joy of togetherness and love ..

Casualties were limited to a few, a gentle flew, which is what gave impetus to fight for the Nation .. a Nation that is subjected to tests .. tests ??

Never mind … just live life each day …

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