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A clothing company can be a huge income source if you’ve got the right creative eye. It can take a lot of money to start a clothing store though, doesn’t it? Not just anyone can make one…
Wrong.
If you’re seriously looking to create a brand of clothing, there are some things that I had to learn the hard way that could benefit someone just starting out. Here they are.
1. Do your research on the feel of clothing you want to create. Brands like American Eagle and Vans have a target audience that they know and cater to. Figure out who your audience is and what they’re already wearing. Design like that. Designing clothes you yourself would wear is a really good place to start.
2. Use GIMP to start out with if you can’t afford good software for design. Start each image out with the appropriate dimensions for the graphic. This will cause some research on your end, make sure you write it down on a post it on your computer. Typically they’re about 12″x12″ and at least 150ppi… These things can be set right when you start a new document. Save as .pngs and you’ve just created a t-shirt graphic!
3. Sign up for Shopify.com (This will cost $30 a month but they don’t take your first-born if you start making bank, just $30. Other companies take a percentage.
4. Match the theme and look of your website to your brands feel. This will create a great legit company looking website.
5. In the app section, download the Printful app. This is a company in CA that prints your shirt out and ships it to your customer. This takes out you having to front $200 to get 30 shirts from Vistaprint, etc… No inventory… No risk for bad designs (other than bad designs)… You sell the shirt for $21, they charge you $11 and you keep $10. You can even change those prices as high or low as you want. I would suggest getting a sample sent to you, so you can see your graphics in person.
6. When an order comes in, the print place handles the print and ship part… They’ve never missed a shirt or order in the year we’ve used them for thisiswhattranslookslike.com – Though you do need to pay attention, if an address is incorrect they’ll email you.
7. Use the profits from this adventure to purchase shirts from discountmugs.com, they’re the cheapest place I could find online and they’re good quality. The profit margin is considerably higher if you sell a shirt for $21 that you only paid $3 for instead of Printful’s $11… You’ll have to do the shipping yourself, but it’ll help increase your profit to expand however you see fit.
You can also just maintain the one website without bringing in inventory. They do shirts and tanks and hoodies.
Good Luck! I hope when you’re up and running, you consider advertising in the magazine!
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T-minus 1 week until the launch of our new collection, BOTANICAL! See all the new colors on April 15th at noochfiber.com !
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Everything You Need To Know About Making Money Online
Millions of people across the globe find themselves struggling financially or simply wanting to be their own boss. Unfortunately, many people don’t know how to improve their circumstances. The best option is earning money online. In this article we will share some basic information to help you get started.
Be sure to keep an eye…
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“I’ve got a new business…”
David Tennant and Catherine Tate playing the “I’ve got a new business…” game on the set of Nan’s Christmas Carol.
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Dress for success!
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When it comes to running an online business, it is important that you have visibility into the performance of your site, particularly how your customers interact with your site. Luckily, there is a free tool out there called Google Analytics that will help you do this. Below is the purpose of Google Analytics, as well as some of the key features and capabilities.
Understand Your Audience
Sell and Convert
Make Business Decisions
Know Your Audience
Audience Data and Reporting - This feature allows you to dissect your audience: the kinds of people they are, where they come from, how they find your content, and how loyal and engaged they are.
Advanced Segments - This feature allows you to isolate and analyze subsets of your traffic, like organic traffic or visits that led to transactions.
Filters - This feature allows you to limit and modify the traffic data that appears in any given report view (Ex: You can exclude traffic from certain domains).
Trace the Customer Path
Traffic Sources - This feature allows you to evaluate the effectiveness of your referring sites, direct traffic, social media platforms, organic (unpaid) search keywords, and custom campaigns.
Map Overlay - This feature allows you to see your visitor stats broken down by continent, country and city, which will help you understand the real origins of your traffic and find the best places to invest for new opportunities.
See What Your Audience Is Doing
Behavior Reporting - This feature allows you to see new vs. returning visitors, how frequent visitors come to your site, how long visitors are staying on your site, etc.
Flow Visualization - This feature lets you see and analyze the path a visitor takes on your site. See where they came from, the pages they moved through, and where they exited your site.
In-Page Analytics - This feature allows to see how users really interact with your pages (Ex: see where are users clicking the most on your homepage).
Reach Your Performance Goals
Ecommerce Reporting - This feature allows you too see the performance of your products. Trace transactions right down to specific keywords, understand shopper behaviors, and adjust your shopping cart to build loyalty and improve sales.
Goals - This feature allows you to measure your sales, downloads, email signups, conversions, or define your own business goals.
Reach Peak Capacity
Real-Time Reporting - This feature allows you to see how many people are on your site right now, where they came from, and what they’re viewing.
Alerts and Intelligence Reports - This feature will call attention to any abnormal behavior happening on your site (Ex: A huge spike in traffic coming from a particular city or traffic source).
Site Search - When visitors can’t find what they want on your site, they search. This feature allows you to see what your visitors are really looking for, spot missed opportunities, and speed up time to conversion.
Site-Speed Analysis - This feature shows you load times across your site, so you can fix slow pages and make your visitors happier.
Make Business Decisions
Based on the information in Google Analytics, you will be able to make educated decisions regarding the following:
Product success and determination
How to better target and sell to your customers
Marketing and advertising strategies
Improved website design
Write beautifully what people don’t want to hear.
Frederick Seidel (via help-n-quotes)
“The pain of regret is far worse than the pain of discipline.” - Nathan Whitley
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Planning the new season. Owner: Lyndi Barrett, Stylist
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