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THE IMPORTANCE OF HAVING AN AVAILABLE PRODUCT
Work Smart Show daily blog. What are the reasons people buy your product? Undoubtedly this question has many answers and I want to focus on the lesser known today, that of reciprocity. Of course many people buy a product because they need it, want it, have worked to be able to buy it or often times because they want to thank the vender.
I want to look at the case study of Patt Flynn, host of the Smart Passive Income and Ask Pat podcasts, who wrote his first book, Will it Fly, in late 2016. Now Pat is someone who provides immense amounts of value to his listeners through both of his podcasts and really builds into his listeners, taking an episode each to answer their questions even though they could be considered competition.
So it was that when he released his book and surveyed the reasons that people were prompted to buy it he found a strange trend. He found that many people were buying to support his work and his brand. He had provided so much free advice and material for them that they wanted to financially pay him back and so many bought the book even if it wasn’t relevant to them.
This idea fascinated me and I have seen it in several other situations recently such as my wife buying a products to support her favorite YouTuber simply because she wanted to financially support them. Now undoubtedly people buy your products because they need or want them, but are people also buying to support or thank you or your business.
This provides us with two very key takeaways to implement in our business. If you are in a business or entity that sells services or media maybe consider a physical product that people can buy to support you. Secondly if you have products available for sale are you providing enough valuable content that makes followers or customers feel they want to support you with their purchasing power?
Think. Different.
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GRAND OPENING: Cat Executive is now open for business at https://www.etsy.com/shop/CatExecutive !!!
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There’s a phrase that’s often used in upper management: “Don’t talk about it, be about it.” Good ideas are worthless. Your ability to execute them will bring value. This is true no matter how much capital you have to invest into your business.
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Always mind your “business”.
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A little light-hearted hump day tom foolery.
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Money Miracles will occur once you demonstrate to the Universe that you can handle your finances properly.
A couple of the basics:
Open a seperate account and designate it as your Financial Freedom Account. Put 10% of every dollar you receive (after taxes) into this fund.
This money is only to be used for investments and buying creative passive-income streams.
In addition to opening a Financial Freedom bank account, Create a Financial Freedom jar in your home and deposit money into it every day. It could be $10, $5, $1, a single penny, or all your loose change. The amount doesn’t matter, the habit does. The secret again is to place daily “attention” on your objective of becoming financially free. Like attracts like, money attracts more money.
One of the biggest secrets to managing money is balance. On one side, you want to save as much money as possible so you can invest it and make more money. On the other side, you need to put another 10 percent of your income into a “play” account.
Your play account is primarily used to nurture yourself - to do the things you wouldn’t normally do.
The play account rule is that it must be spent every month. That’s right! Each month you have to blow all the money in that account in a way that makes you feel rich.
10 percent into Long-term Savings and Spending.
10 percent into your Education Account.
50 percent into your Neccessities Account.
10 percent into your Give Account.
Again, poor people think it’s all about income; they believe you have to earn a fortune to get rich. Again, that’s male-cow manure! The fact is that if you manage your money following this program, you can become financially free on a relatively small income. If you mismanage your money, you can’t become financially free, even on a huge income…because it’s not about what comes in, it’s about what you do with what comes in.
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Solid evidence