Writing Is Not A Fanciful Venture. It Is The Most Meaningful, Purest Step Forward In Your Own Personal

Shake up the happiness. A well written theme from Coca Cola to promote its brand... What is a brand? A person's gut feeling about a product, service or organization, according to Marty Neumeier in his book The Brand Gap.

Fic Titles: Alphabet P-R

Take one and start to create!

P

Pain of my life

Panic at the Laundromat

Paper cuts

Paper hearts (easy to tear)

Past mistakes

Peer-pressured

People we met in supermarkets

People will talk (no matter what)

Perfect moment to forget

Perfect little angel

Perhaps someday

Pest control

Pillow talk

Pinky promises

Playing favourites

Pocket full of sorrow

Pour me a drink (or two or more)

Power of kisses

Praying to her body

Pressed flowers and love letters

Pretty little lies

Pride and Problems

Primal Instinct

Promises made, promises kept

Pushing boundaries

♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡

Q

Qualifications to kick ass

Qualified answers to unqualified questions

Quality content

Quantity over quality

Questionable taste

Questioning the status quo

Quarantine with the enemy

Quarrels over nothing

Quintessentially the two of us

Quiet nights together

Quite a spectacle

Quite the catch

Quick decisions

Quoting the classics

Queen of messing up

Queendom comes

Quests and how to avoid them

Quickening the appetite

Quivering (keep me warm)

Quivering with emotions

Questionnaire for a partner

Quitting unhealthy habits

♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡

R

Rain clouds over your head

Rain on our parade

Rainy days at the sea

Raw power

Ready for whatever

Real people, real problems

Reality check

Reality comes back for you

Rebellion in her blood

Religious experience

Reputation to uphold

Rescue’s on the way

Reunions (and how to avoid them)

Reunited with my love

Rights and wrongs

Rising to the top (where we belong)

Romance is not dead (yet)

Rose-tinted glasses

Rosy dreams

Royal pain in the ass

Ruby eyes

Ruin me (please)

Ruins of us

Rules of friends-with-benefits

Ruling over her kingdom

Find more titles: A-C|D-F|G-I|J-L|M-O|S-T|U-V|W-X|Y-Z + Numbers

>>All the Fic Titles.

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Ten facts about gender inequality in business

Gender is a central concept in modern societies. However, gender gaps are still a wide-spread phenomenon. While gender gaps in education and health have been decreasing remarkably over time and their differences across countries have been narrowing, gender gaps in the labour market and in politics are more persistent and still vary largely across countries.

The following ten facts, written by Paola Profeta (Associate Professor in Public Economics at Università Bocconi), help shed light on the gender-gap problem:

Gender gaps have historical roots: These roots can be traced back to the organization of the family and to traditional agricultural practices.

Culture matters in determining gender gaps: Gender stereotypes are well-established, both among men and among women.

Men and women have different attitudes and behaviours: On average women are significantly less likely than men to make risky choices and to engage competition.

Maternity does not explain it all: There is no trade-off between fertility and female employment – but maternity is a penalty in the labour market.

Education is the first engine of gender equality: Women and men are currently equally educated, and women often surpass male educational attainments in developed countries.

Gender gaps in employment and the glass ceiling are different phenomena - although they often go hand-in-hand. 

Labour demand is as important as individuals’ choices: Firms’ decisions, employers’ attitudes and beliefs, are as important as individuals’ incentives and choices.

Institutions play a crucial role in supporting female employment: Family policies, parental leave, and formal child care provisions may help supporting female labour supply.

Institutions play a crucial role in determining the glass ceiling: How to promote female leadership and the presence of women in top positions is a highly debated issue.

Women’s empowerment and economic development are interrelated: Economic development improves women’s conditions and reduces inequality – and the involvement of women in the economy is a key engine for growth.

For more information about gender inequality, check out Paola Profeta’s article on the OUPblog.

Image Credit: ‘Office, Tax, Business’, Image by FirmBee, CC0 Public Domain, via Pixabay.

Remembering those times, when we use to take care of each other and sing a song... it didn"t matter, a guitar or an organ but something really meaninguful...

Ideas al vilo con pensamientos al vilo

Se conducian con sistemas binarios 0 y 1; cero por NO y 1 por SI.
Vivian en un mundo feliz y robotizado; no sabian que la malfuncion o dano era parte de la condicion misma de la existencia del ser humano.
Pero ellos eran perfectos, y les gustaba su felicidad robotizada de 0 y 1.

Todos piensan en cambiar el mundo, pero nadie piensa en cambiarse a sí mismo.

Leo Tolstoy (via elcielosobremi)

I have a few stories on the back burner but one that I'm trying to wrap my head around is about two characters who find themselves as leaders of their kingdoms. Both characters are juxtaposed with conflicting worldviews, and personality traits which has them hating each other. The issue I'm having is finding their purpose. Stuff that they believe in. I'm a little worried that these two characters will just end up being 2-dimensional.

Opposing Leaders Still Need a Conflict

You have a good start to the story, but there needs to be a conflict. The conflict can't just be that they hate each other. What is the problem that needs to be solved in their external world and/or their internal worlds? That's the conflict.

These characters have conflicting worldviews, but what does that actually mean in your story? What are the issues in these kingdoms or in the story world where these characters stand in moral opposition? A good example would be in A Song of Ice and Fire, when Daenerys Targaryen came into power, she was opposed to slavery, which put her in opposition with the many leaders in Essos who upheld it. Another example would be the members of the rebellion in The Hunger Games, who were opposed to the brutal and oppressive regimes of the Capitol, which put the rebels in opposition with the current President Snow and his regime.

Without a conflict, you don't have a story. But the conflict doesn't have to be a problem in the character's exterior world. It could be a problem within the characters themselves. For example, you could do an exploration of the internal conflicts at the heart of their worldviews (or perhaps as a result of them), and then do a change arc with each character where they change for the better or worse as a result of the story events. And you could have these arcs happen in parallel, where they're both going through similar arcs for different reasons, or they can be opposing, where they still end up in opposite places.

By making sure your story has a conflict, you can ensure that there's a purpose to the story, and that purpose gives your characters purpose and gives your story a foundation to build upon. :)

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I’ve been writing seriously for over 30 years and love to share what I’ve learned. Have a writing question? My inbox is always open!

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