"Shopping For Clothes Is Already Intimidating. There Are So Many Options And Styles To Consider, As Well

This New Website is Making It Easier To Shop for Plus-Size Clothing
goodgoodgood.co
A new website aims to make finding ethical, sustainable plus-size clothes (that actually fit) a whole lot easier.

"Shopping for clothes is already intimidating. There are so many options and styles to consider, as well as factors like sustainability and ethics.

But for people in fat, disabled, or queer and gender-nonconforming bodies, it’s even more arduous.

Nico Herzetty, Emma K. Clark, and Paul Herzetty wondered: What if there was a way people could shop — not necessarily by color or size — but by measurements, materials, and ethics?

So they set off to create their website: Phoria. 

Here, shoppers can set up a free profile, add their body measurements (and “typical fit challenges”) and peruse over 270 brands. Once these data points are entered, users can personalize their pages with “saved,” “recommended,” or “hidden” brands. 

Pages can be totally private, or shared with the community to connect over styles and brands.

Aside from fit, brands in the Phoria database (which claims to be “the largest database of plus-friendly brands”) can also be filtered as “gender-neutral,” “woman-run,” “small business,” or “natural fibers.” Users can also filter for price, preferred styles, and more.

A screenshot of the "Fit Challenges" feature on Phoria, on top of a stylish purple and blue background. The screenshot has a search bar titled "Your Fit Challenges," and a dropdown menu to "Search for common challenges." The challenges visible in the dropdown include "Sleeves too long," "Sleeves too short," "Tops too tight across chest/bust," "Tops too tight across large tummy," and "Chest and waist need different sizes (e.g., small chest, large tummy.)" That last option is highlighted by the cursor.

Pictured: A screenshot of the "Fit Challenges" feature on a Phoria user's profile.

Some brands include popular names like Athleta, Levi’s, and Patagonia. Others are small businesses, like Beefcake Swimwear, or Hey Peach.

“For so many people, it feels too damn hard to find and keep clothing that fits in all the ways that really matter. So we’re doing something about it,” the Phoria website reads.

“Unlike most online shopping experiences, we center the needs of plus-size women, nonbinary, and trans people, and prioritize supporting clothing brands focused on sustainability, ethics, and inclusion.” ...

That team — made up of Clark, and Nico and Paul Herzetty — calls themselves “fat, disabled, and very, very queer.” 

“These are some of the main ways we identify, and they’re qualities that have directly impacted our ability to get dressed every day in a way that feels good,” the Phoria team introduces themselves on the website.

A screenshot set in a stylized web browser on top of a stylish colored background. The page, from Phoria's plus-size clothing brand database, is titled in big letters "The largest database of plus-friendly brands." Six brands are visible in the screenshot, each one including the name of the brand, a photoshoot picture of someone modeling a look, and a brief description. Below the highlighted brands is a wide button that says, "See all 270+ brands."

Pictured: A screenshot of Phoria's plus-size clothing brand database.

In addition to catering the user experience to women, non-binary, and trans people, Phoria is also a benefit corporation, or a B corp.

“We’ve legally required ourselves to consider the interests of all our stakeholders — customers, employees, the planet, and our shareholders,” the Phoria website explains.

“Our specific public benefit purpose is to reduce people’s dependence on buying mass-produced items made in unsustainable ways and to use human-centered business models to boldly challenge economic systems of inequity.” 

Right now, in the early stages of the company’s business, it doesn’t make any money.

“We’re focused on building something that genuinely solves plus-size people’s challenges around clothes shopping and supports smaller and more sustainable brands,” Phoria’s website states.

So, spreading the word seems to be of utmost importance...

Additionally, TikTok creators @couplagoofs (a queer couple named Morgan and Phoebe), recently shared a video in which they discovered Phoria. They met the website’s creators at a fat liberation event in their city and were introduced to the tool.

Quickly, commenters responded with gratitude and excitement.

“It is so disappointing to sort through pages of plus size clothes that aren’t even plus size,” a TikTok user commented. “This is gonna be such a good tool!” 

Some even shared emotional responses, speaking to the need at the heart of Phoria’s mission. 

“I’m… gonna cry,” another commenter wrote. “I’ve needed this my whole life.”"

-via Goodgoodgood, November 20, 2023

More Posts from Coffeeramenbear and Others

2 weeks ago

if there was a dangerous foodborne illness outbreak that had dozens of illnesses linked to it across the country, you would still want to know who did it even if those products were expired and no longer being sold, right?

well the US FDA disagrees with you.

there was an e. coli O157:H7 outbreak (investigation #1280) tied to a romaine and iceberg lettuce blend. the FDA knows who did it and where people got sick. 12 states so far.

but for some reason. they are being cagey as fuck about it. they have not named the supplier or even WHERE people got sick. this contaminated lettuce blend was sent to events, restaurants, a school. this lettuce is long expired and no longer being sold.

the FDA is working with the unnamed supplier to see if any of their other products are affected, but the FDA is not even giving the people the option of avoiding this brand. because they refuse to fucking name them!

fuck off with this shit!

this is a shiga toxin-producing strain of e. coli that can cause kidney failure and other long-lasting medical conditions! this is not funny! people deserve to know who did it! especially in a country where patients are so often forced to sue to get their medical bills covered, and especially considering how this is a strain of e. coli that frequently KILLS people!

if this mystery entity is named, I will let you know. it is hard to even guess if the FDA is protecting someone or if this is just another fuckup in a long long long long long string of recent fuckups by the FDA.

this is bullshit. keep an eye on investigation #1280.


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3 weeks ago
Refseek.com
Refseek.com

refseek.com

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www.worldcat.org/

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repec.org

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science.gov

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1 month ago
Arches National Park, Utah Photo: Elliot McGucken

Arches National Park, Utah photo: Elliot McGucken

3 weeks ago
A banner that reads OLDER LGBT SCIENCE FICTION: A DATABASE in big letters, and tinyurl.com/oldgaySF in smaller print below. The background is an orange-tinted retro-looking photo of a row of radio telescopes.

LINK: tinyurl.com/oldgaySF

I'd like to share with y'all a project I've poured my heart and soul into over the last couple of years: a database cataloguing every single older queer science fiction book I've managed to track down, consisting of just over 200 titles with LGBT characters/themes & by LGBT authors, spanning over a century (1880-2000) 🚀

The database can be filtered by representation, subgenre, whether the book is currently in print, and more; additionally, it includes my own ratings & brief thoughts on the ones i have read, if anyone needs a suggestion on places to start! (or feel free to shoot me an ask for a more personalized recommendation)


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1 month ago

"I'm in my late 20s and I'm scared I've already peaked" just don't peak then, idiot. what do you mean like you're going to just stop trying to think harder and build taller and learn more and get luckier and read deeper and dress better and fuck weirder and run faster and draw crazier and smoke danker and dance bigger and steal better and stun everyone with your cunty charm and zeal because, what, you think those are the rules? get real. get up. you have another 50 years and you're not going to use them??? give them to me.


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2 weeks ago

real adult™ tip from a real adult™ with executive dysfunction

do stuff while waiting for other stuff

like that sounds intuitive and vague but so much of the day is spent in a period of wait and if you struggle to motivate yourself to do things then this is the best time

waiting for your water to boil? bag up your garbage. waiting for your coffee to drip? wipe down your counters. roommate taking up the bathroom? scoop the cat box. waiting for your food to cook in the microwave? do however many dishes you can while it’s in there. 

waiting is the perfect time to do a limited amount of something for yourself where you would be otherwise just standing around doing fuck-all


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1 week ago

reminders for today:

if you or someone you know might need it in the next few years, purchase plan b. the shelf life of plan b is 4 years, and we might not be able to access it as easily as we can now in the days ahead.

if you are larger/plus size: go online and purchase ella instead of plan b. plan b is less effective if you aren’t under 160 pounds.

if you can, purchase books that project 2025 is looking to ban.

mass deportations are starting. if you see ice vehicles or agents, yell ice raid and la migra as loud as you can.

if someone asks who you voted for, keep your mouth shut. they’re fishing for traitors.

if anyone, anyone at all asks about your neighbors or their legal status in the us, you know nothing. don’t be the reason that their family is separated.

if anyone asks about your religion or lack thereof, keep it vague. this administration will look for any excuse to persecute you.

your friends are trans or queer? for the next four years they’re not. don’t expose anyone’s status as a trans or queer person to anyone else, even if you think you can trust them.

did someone you know get an abortion? no, they didn’t. they were never pregnant.

in short, don’t be a snitch, and keep to yourself these next four years. we’ll make it through this even if it seems hopeless at times.

we can survive this. we’ve survived before, and we’ll survive again.

1 month ago

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2 weeks ago

tumblr removed my header which was literally just this image

Tumblr Removed My Header Which Was Literally Just This Image
Tumblr Removed My Header Which Was Literally Just This Image
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coffeeramenbear - CoffeeRamenBear
CoffeeRamenBear

I promise I'm not a bot, I just don't post anything lol. I like animals, minecraft, reading, science, and nature, among other things. The freaks in my header and avatar are Momo and Rose, respectively.

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