Notice That Hawks Takes Off His Mask Before He Starts Saying Something Truthful/outside Of His Role.

Notice that Hawks takes off his mask before he starts saying something truthful/outside of his role. Everything he said until this point was part of his façade.

And it's notable that the first genuine dialogue Hawks has is that he doesn't admire All Might. Not all hero characters in BNHA had All Might as their main inspiration, but until this point there wasn't a single hero character to say anything like "I never wanted to be like [All Might]". Endeavor was not the exception. He may not have liked All Might personally, but it was primarily due to envy. Endeavor wanted to be like All Might in that he wanted to be number one and the strongest.

It's interesting that the takeaways from Hawks' introductory chapter are that he's duplicitous, ambitious, and doesn't like All Might. His introduction unsettled the status quo of the story until this point because Act One revolved around All Might the Symbol of Peace and Number One Hero. But Hawks is established as a top hero character outside of All Might's orbit with ambiguous intentions.