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The Luau (2005)

A Guide to Bubblegum Coquette

Bubblegum Coquette is the ultra girly sugary sweet subcategory of coquette. The 2010s iteration took much inspiration from the 80s: loves baby soft, molly ringwald and teen witch reigned supreme. But as time has gone on it has gone to include influences from gyaru fashion, 90s and early 00s mcbling, sanrio and playboy. 

This style is an effortless blend of childhood nostalgia and girlish sexuality.

Color Palette

Pastels: pinks, blues and purples are the most popular with pink unsurprisingly reigning supreme

Other vibrant colors you may see are orange and yellow (often paired with pink) anything candy colored and vibrant is key to the bubblegum coquette look

Patterns and Details

Bubblegum Coquette doesn't include many patterns but that doesn't mean you cant wear them. Polka dots and animal print like zebra or cheetah/leopard can be added for some extra flourish.

Tops

Baby tees are normally the go-to. They don't have to be completely cropped, just in a more form fitting design. Look for vintage graphic tee's with brands like blow pops, love's baby soft or johnson's & johnson's. Old school cartoons are also super cute especially those from the 80s like Jem and the Holograms.

For non graphic tee's tube tops are great during the summer as well as halter tops especially crochet.

For a more modest look or during colder months go for long sleeve thermals or sweaters in the aforementioned colors, and if you can/want to add a little flare go for an off the shoulder top.

Bottoms

For jeans, look for true flare or bootcut jeans if you prefer a looser fit. But if you want to go full 2010s does 80s bubblegum coquette throwback, instead look for pastel skinny jeans.

Denim skirts are a staple, add some shine to them by bedazzling them in rhinestones on the pockets in your fav designs! Ruffle skirts are also an amazing item to have.

Look for matching tracksuits in both the skirt and jogging pants varieties especially baby phat, rocawear or juicy couture.

High waisted shorts as well!! Those are great for a throwback look (try to find a pair of yellow smiley face ones, trust me) but if you dont like that cut, go for mid to lowrise shorts. Keep the wash mid to light wash or in pastel colors.

Hosiery

Knee high socks and slouch socks are a must. Keep them in pastel or just go for a plain white. It's also good to have at least two pairs of regular tights (white and baby pink).

For an edgier look, go for white or baby pink fishnets.

Dresses

Go for tube top dresses or babydoll dresses. Keep them dainty and cute in the standard colors. You can keep these simple as the accessories really do it. Halter dresses are also great for the summer.

Shoes

Believe it or not bubblegum coquette was arguably the simplest when it came to shoes, sticking to high top converse in pink, white and yellow and the occasional jelly shoe. You can also include platform flip flops into the mix, but bubble gum coquettes are always very active and energetic girls so keep the shoes comfy.

Accessories

The kitschier the better! Hot topic has fun and girly earrings and necklaces. And always hit up Claire's for your ultra girly accessories, always keep a tattoo choker (bonus points if its ombre or has different charms!)

Speaking of charms, charm bracelets or friendship bracelets you attach charms to are always cute.

Mini purses and backpacks are perfect for going between more dressy occasions to everyday running around.

Makeup

Keep the eyes open and bright with lots of mascara. Sparkle/shimmer eyeshadow and eyeshadow in pastel colors are also a fun touch. Brown eyeliner is less harsh than black but that doesnt mean you cant wear black liner! Look for nude (or white) liner for the waterline. Pink also looks cute on the waterline.

Keep lips and cheeks pink/coral/orange depending on your skin and its undertones. The glossier the better for the lips! But soft blurred lips like those provided from korean makeup never looks bad.

Fragrances

Keep it sweet, fruity and a little fresh. You can always go for the bubblegum coquette classic Pink Sugar, but scents like Clinique Happy Heart, Victoria's Secret Bombshell also smell amazing. My favorite budget option is Vera Wang Princess its fresh and fruity with a little chocolate undertone. And don't forget the bubblegum coquette staple Love's Baby Soft

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