New Murabba Case Study: Urban Transformation In Riyadh

Crisis management: how important is social media in a crisis?

Hi,

Welcome to my #2 blog post! I hope you enjoyed my previous post in which I wrote about creating your brand image and identity through social media. :)

This week, we’ll refer to crisis management. Crisis management is a part of public relations and it’s a process of dealing with some emergency situation. An important part of dealing with the crisis is social media.

Actually, when you think about it, many crises occur because organizations/companies don’t respond to the negative reviews and comments that people leave them on their social media accounts. I certainly think that a marketing team of a corporation thinks that it’s not a big deal when someone writes a rude comment about the products and services the corporation provides, so they do nothing regarding that question. And before they realize, they’re a step forward into downfall.

One good example of how to provide a customer service in an emergency is the situation when Sephora handled a crisis with the singer SZA. In April 2019, SZA tweeted that a Sephora employee called the security on her to stop her from stealing. She gained a lot of support, and people started tweeting how Sephora employees are rude and racist. Then, the official Sephora profile on twitter answered SZA’s tweet, and they let her know they are doing everything they can at the moment in order to clear the situation. A month later, Sephora posted on Facebook that all stores will be closed for an hour, because of a training of diversity. Clearly, SZA’s tweet encouraged whole Sephora’s team to do something about the customer’s service, which was, as we can see, terrible.

Sephora handled this situation pretty well, and they did the crucial things everyone needs to do, in order to get out of a crisis:

1. Value the customers’ comment and give them a feedback ASAP,

2. Imply that you’ll fix the situation ASAP;

3. Post about further steps taken in order to improve the customer service and satisfy every individual who comes into the store.

If every brand checked their social media multiple times a day, they would be able to prevent crises. With social media, “The customer is always right” upgraded to a new level. As a customer, if I’m not lazy to criticize a brand, then the brand should not be lazy to respond to me and give me feedback what will they do to improve the things I criticise.

After all, we all just look for some juciy drama on the Internet. And if we can’t find it, we create it ourselves. And companies should be aware of that!

References: 

“3 great examples of crisis management on social media” https://prconsultancy.org/3-great-examples-of-crisis-management-on-social-media/

Best SMO and SMM Marketing Company in Noida

Social Media Optimization or SMO refers to the process of streamlining or optimizing a website so that it can be exposed online on various social media channels. This process can include anything carried out “on-page” such as refining the interface and usability of the site so that it becomes more compelling to the visitors in an effort to help them share it through various social media sites. Types of social media include social networking sites such as Facebook, Twitter, video and blogging sites and social news and bookmarking sites. In general, social media optimization refers to making a website and its content viable and optimized for sharing across social media and networking sites. In short, Social Media Optimization is all about pulling your audience in with an “optimized” website and encouraging them to spread your content without any effort on your part.

SMM a short form of Social media marketing, some even call it as a social media optimisation. It is a form of marketing at a social platform where your targeted audience is bound to spend considerable time. Social Media Marketing can be used for many purposes, to increase brand reach, to sell the products or service, to learn targeted audience, for remarketing etc. I recommend not to use social platform for direct selling instead use them to increase brand awareness. Hope above content will help you to understand what SEO & SMM is in layman term. If you like the way it is presented, please feel free to like and share.

Web2progress is one of the Best SMO and SMM Marketing Company in Noida. It can help your business to accomplish the goals very professionally. We are a results-driven social media marketing firm that works hard to make your presence known in the social sector. Our team conducts detailed data analysis to create a social media strategy that fits best for you across various platforms.

Cost management allows more efficient use of existing resources in the form of people, materials and machines. Thus, it helps in the development of development and expansion plans.

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According to Hackett Group research in 2018, procurement professionals agree that digital transformation will help them achieve critical objectives such as cost-cutting, improving agility, and improving their productivity to the enterprise. One such digital transformation that procurement professionals should consider is deploying Contract Lifecycle Management (CLM) technology for their contracts.

In 2024, 750 Chinese companies are working in Saudi Arabia. I will write about some aspects of the business collaboration between China and KSA

China and Saudi Arabia have deepened their collaboration across multiple sectors, driven by Saudi’s Vision 2030 and China’s Belt and Road Initiative (BRI).

Key Areas of Collaboration:

- Energy: China is a major importer of Saudi oil, and joint ventures like YASREF strengthen their energy ties.

- Infrastructure: Chinese companies, such as CSCEC, are involved in major projects like Neom and railway development.

- Technology: Huawei plays a key role in deploying 5G and advancing AI in Saudi Arabia.

- Manufacturing: Collaboration in industrial zones supports Saudi’s diversification efforts.

- Renewable Energy: Chinese firms are engaged in solar and wind projects.

- Cultural & Tourism: Growing cultural exchanges, tourism, and language programs strengthen ties.

- Defense: Cooperation in arms and military technology is growing, though less publicized.

- Finance: Chinese banks operate in Saudi Arabia, with mutual investments bolstering financial ties.

This partnership supports both nations' economic goals and strengthens their strategic positions.

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Small businesses created 1.6 million net new jobs in 2019.

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Thousands of companies worldwide, in industries such as construction, trucking, and aviation, already use neurotech devices to ensure that their employees are wide awake.Monitoring attention and focus. Many of us lack the ability to focus for long stretches at a time. But Olivier Oullier, a former president of the bioinformatic company Emotiv, believes that neurotechnology can help.A few years ago, at the Fortune Global Tech Forum, Oullier unveiled the MN8, Emotiv’s enterprise solution for attention management. The MN8 looks like a set of standard earbuds (and can in fact be used to listen to music or participate in conference calls). But with just two electrodes, one in each ear, the device allows employers to monitor employees’ stress and attention levels in real time.

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What are the steps of project analysis?

1. Define the project scope: Clearly define the objectives, deliverables, and boundaries of the project. This step helps to establish a clear understanding of what the project aims to achieve.

2. Conduct a feasibility study: Assess the technical, economic, legal, operational, and scheduling feasibility of the project. This step helps to determine if the project is viable and if it aligns with the organization's goals and resources.

3. Gather requirements: Identify the specific needs and expectations of the stakeholders. This involves conducting interviews, workshops, and surveys to gather information about the project requirements.

4. Analyze requirements: Analyze and prioritize the gathered requirements to determine their impact on the project. This step helps to identify potential risks, dependencies, and constraints.

5. Develop a project plan: Create a comprehensive project plan that outlines the project's objectives, timeline, resources, and budget. This plan serves as a roadmap for the project implementation.

6. Identify risks: Identify and evaluate potential risks that may hinder the successful completion of the project. This step involves analyzing both internal and external factors that may impact the project.

7. Perform cost-benefit analysis: Assess the potential costs and benefits of the project to determine its financial viability. This analysis helps stakeholders make informed decisions about the project.

8. Evaluate alternatives: Evaluate different options and approaches to the project to identify the most suitable solution. This step involves comparing the advantages and disadvantages of each alternative.

9. Create a project schedule: Develop a detailed project schedule that outlines the tasks, milestones, and dependencies. This schedule helps to allocate resources and manage the project timeline.

10. Present the analysis: Present the project analysis findings and recommendations to stakeholders. This step involves clearly communicating the project's objectives, benefits, risks, and constraints.

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You need only look at brands such as Apple to see the importance of research and development in business and how creative design and innovation can launch a business to the forefront of an industry.

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Discover the Top 10 Real Estate Agencies in Saudi Arabia for 2024! 🏠🌆 Whether you're searching for a dream home, a prime commercial space, or lucrative investment opportunities, these agencies are at the forefront of the Saudi real estate market. From innovative solutions to unparalleled expertise, these agencies have proven their commitment to excellence. 🌐🔍

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