This week a new kind of hotel experience debuted in Amsterdam. The opening of the very first Zoku concept represents a real turning point, one where trend becomes design, and design becomes the hype. For years hotel strategies have skirted the evolution mobile, tech, and a stoked Millennial Generation. Now Zoku makes a first-of-a-kind concept hotel, one where business dissolves into pleasure. We talk a lot about the space where high tech trends intersected with guest experience and progress, but this hotel seems designed to create, rather than to prognosticate.