5 Questions From A Year Of Education On The International Space Station

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Retain More Employees With Stay Interviews

Marketing Automation helps in Optimising E-commerce

Marketing automation involves the use of software platforms and technologies designed to use marketing channels more efficiently and automate the tasks that are repetitive. This method helps reduce the efforts put in by the marketers and enhance digital marketing greatly.

Marketing automation is a useful step to target a large audience in a much lesser time, through portals like emails, social media networks, SMS, and search engine optimization.

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Technologies Influencing Asset Management

Some of the latest trends in asset management include an increase in the automation of functions such as #riskassessment, #marketresearch, #analysis, and asset trading...

 For constantly monitoring the market movement, asset managers also need to ensure #regulatorycompliance, but it becomes difficult because of the existing uncertainty in market regulations.

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Reconceptualizing Retail Rules

The primary reasons for growth in the retail industry are due to the demographics, the rise in consumer incomes, real estate developments which includes the emergence of new shopping malls and the emergence of better sourcing options. These factors have leveraged the retail industry, but it also requires policy-making, a cohesive approach, and governance.

Listed below are few suggestions: https://goo.gl/pnc8fq 

How Smart Cities Thrive by Focusing on Positive User Experience

In today’s age of smart cities, the new challenges of urban designing revolve around leveraging user experience to not only support urban activities but also inspire, educate, and empower the citizens. 

The user experience designs also need to foster a shift in values, transitioning the focus from convenience toward the notion of meaning.

For example, informing citizens about their smart city experience and creating awareness about choosing public transport can help create a more empathetic urban population. 

To assist individuals to derive value from their experience, it is also crucial to create spaces that are flexible enough to cater to various modes of use including entertainment as well as purely functional purposes. Read More

Protecting Nations- How to Secure a Nation as Smart Cities Grow

Five Tech Innovations That Are Revamping the E-Commerce Sector

Technology is the backbone of e-commerce and has disrupted this industry as consumers now prefer shopping and making purchases online. With the advancing technologies, brands have to determine how would they market themselves and grow their sales. Moreover, adopting appropriate technology is will assist e-commerce brands to be efficient, minimize their expenses, engage their customers and improve the buyer experience.

Listed below are five technologies that will impact e-commerce the most:

1.  Blockchain Technology

The blockchain is a powerful and promising technology that enterprises are looking forward to utilizing. Although e-commerce industry is growing, there are problems associated with it such as supply chain management, payments, data security, satisfied consumers and retailers and therefore the blockchain technology is bringing solutions for all these problems.

In the supply chain management, blockchain helps in visualizing the entire process thereby increasing transparency and assisting the customers to see how their orders are being handled. Also, this technology enhances data security. As blockchain is a decentralized technology, it helps in the reduction of the chances of the data being stolen.

2.  Augmented Reality and Virtual Reality

Both these technologies help businesses in influencing its customers to make purchases whether it’s an online store or a brick-and-mortar store. These innovations contribute to getting deeper into customer experience offered by the various e-commerce brands.

Augmented Reality has modified the shopping experience entirely; it helps the customer to be a part of the story that is featuring the product. It helps the customer to infuse the real and virtual elements together in their shopping experience.  

Using virtual reality, users can explore the virtual showrooms. Moreover, through this, consumers can visualize products before they buy them thereby reducing the chances of post-purchase hassles. 

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