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Nytimes - Blog Posts
“For Clear Channel Outdoor, the goal is to give advertisers tools to buy and measure the effectiveness of outdoor ads that are similar to those they use for digital and mobile ads. It tested the suite of data and analytics, which it calls Radar, with the shoe company Toms and said it found a rise in brand awareness and purchases. ”
Space apps ... the final frontier.
New piece for The New York Times Book Review to accompany a review of Rachel Moran’s book Paid For: My Journey Through Prostitution.
Supermodel Monique Desiree Taitague interview.
Read all of the books on the so-called "banned list;" I myself have yet to read Fahrenheit 451, but I know what's on my to do list.
The New York Times Sunday Book Review
The Splendid Splinter
‘The Kid: The Immortal Life of Ted Williams,’ by Ben Bradlee Jr.
Charles McGrath in the New York Times Sunday Book Review calls “The Kid” “a hard-to-put-down account of a fascinating American life.” More from The Times: “The people at the Alcor cryonics facility, in Scottsdale, Ariz., would have us believe that Ted Williams really is immortal. They have his body there, the head severed from the rest, flash-frozen in a giant thermos-like tank and awaiting only the scientific advancement that will allow him to be thawed, resuscitated and rejuvenated.”
Kentmere Pan 400
Harman reusable camera
(via How Winglets Work - Graphic - NYTimes.com)
Airlines are adopting ‘winglets’ at the end of wings and tails, in an effort to increase flight — and ultimately fuel —efficiencies. Winglets can cut fuel use by as much as 5%.
Airlines have also experimented with other weight reduction practices, like lighter paper in in-flight magazines, and replacing flight manuals with tablets.
Next we’ll see ticketing passengers by weight, since 1/3 of the cost of a flight is fuel.
Illustration for this weekend's New York Times. Huge thanks to AD Nathan Huang!
Speculative editorial for NYTimes article 'The American Dream Is Leaving America' by Nicholas Kristof
Greenland is Melting Away
This river is one of a network of thousands at the front line of climate change.
By NYTimes: Coral Davenport, Josh Haner, Larry Buchanan and Derek Watkins
On the Greenland Ice Sheet — The midnight sun still gleamed at 1 a.m. across the brilliant expanse of the Greenland ice sheet. Brandon Overstreet, a doctoral candidate in hydrology at the University of Wyoming, picked his way across the frozen landscape, clipped his climbing harness to an anchor in the ice and crept toward the edge of a river that rushed downstream toward an enormous sinkhole.
If he fell in, “the death rate is 100 percent,” said Mr. Overstreet’s friend and fellow researcher, Lincoln Pitcher.
But Mr. Overstreet’s task, to collect critical data from the river, is essential to understanding one of the most consequential impacts of global warming. The scientific data he and a team of six other researchers collect here could yield groundbreaking information on the rate at which the melting of the Greenland ice sheet, one of the biggest and fastest-melting chunks of ice on Earth, will drive up sea levels in the coming decades. The full melting of Greenland’s ice sheet could increase sea levels by about 20 feet. [bold/itals mine]
“We scientists love to sit at our computers and use climate models to make those predictions,” said Laurence C. Smith, head of the geography department at the University of California, Los Angeles, and the leader of the team that worked in Greenland this summer. “But to really know what’s happening, that kind of understanding can only come about through empirical measurements in the field.”
For years, scientists have studied the impact of the planet’s warming on the Greenland and Antarctic ice sheets. But while researchers have satellite images to track the icebergs that break off, and have created models to simulate the thawing, they have little on-the-ground information and so have trouble predicting precisely how fast sea levels will rise.
Dire report by three excellent Times journalists covering a team of researchers camped out on the icesheets of Greenland. The conclusion is that glaciers and land ice are melting at rates far higher than scientists anticipated, or that climate models have shown. This means that sea levels are rising faster than projected, and many coastal communities are in grave danger.
The economic impacts are incalculable.