Curate, connect, and discover
"A submarine has gone missing" : Oh jeeze, I hope they find those people.
"A submarine visiting the wreck of the titanic has gone missing" : Well, that's a little ghoulish but I can't blame folks for a morbid curiosity, especially at a monument to white man's hubris.
"An experimental cobbled together submarine visiting the wreck of the titanic has gone missing" : Well at this point y'all were just taking your lives into your own hands and also how is 'slapped together submarine' a legal thing that's real.
"An experimental cobbled together submarine full of the absurdly wealthy visiting the wreck of the titanic has gone missing" : Okay now this just feels a little too on point someone has to be joking with me.