“Burn The Witch! Burn The Witch!” Shouted The Crowd, Drowning Out The Distressed Warnings Of One

My boyfriend was on the phone with his dad yesterday so I went out to sit on the patio to pet the geese and play on my phone for a bit, and while out there I came across a comic of baby Grimace (yes, that Grimace) being sad because everyone hated his milkshake and saying he wished he never had a birthday. Then there was a follow up where tons of people had commented saying they loved the shake and wished Grimace a happy birthday, and that made him happy again.

This, for whatever reason, emotionally devastated me. I was sobbing. I was ugly crying so bad that even the geese waddled away side-eyeing me.

After a while my bf yelled from inside, "Okay, you ready for dinner?" and I was forced to accept I had to go back in the house a defeated sniffly little wreck.

My boyfriend, who has only ever seen me cry once in the whole year we've been together, looked horrorstruck. He assumed the worst. Someone got hurt. Something was wrong with my family. Someone was mean to me (a cardinal sin). The panic that washed over his face was unparalleled.

He, upon seeing me, (somewhat theatrically) rushed over and grabbed me by the shoulders. "What's wrong, what happened? Are you okay?" he asked, frantic. "What is it?"

I realized how ridiculous the whole situation was and just shook my head.

He was growing more panicked. "What is it? Why are you crying?"

I then had to stand there and look him, this completely normal human being, in the eyes, and blurt out "Grimace"

Confused silence followed.

"....Grimace?"

I nodded.

"...The McDonalds guy...thing?"

I nodded.

"What...what did...Grimace...do to you?"

I then tearfully recounted the silly internet comic that had absolutely broken my heart. And this poor guy--this poor, wonderfully sweet, nice, patient guy--kindly stood there trying to figure out how to comfort me that Grimace was not, in fact, sad. (Nevermind that he's a corporate mascot who isn't real)

This morning my phone rang just after 5am. It was my boyfriend. It was my turn to panic, to assume the worst.

I didn't even have time to say hello before he started excitedly yelling, "Look at the TikTok I just sent you! Look! Open it!"

Confused and not entirely convinced I wasn't still asleep, I opened the TikTok.

An official release from McDonalds confirming Grimace (who still isn't real) did, in fact, feel special on his birthday.

Andrew Garfield talks to Elmo about grief and the passing of his mother

All of my paratober works!!!

There's only 10 works because I joined in extremely late 😔

Maybe this is the wrong platform to pose this question given the average tumblr user but

Is it just me or did our generation (those of is who are currently 20-30 ish) just not get the opportunity to be young in the 'standard' sense?

Like, everyone I talk to who's over 40 has all their wild stories about their teens and 20s, being young and dumb, and then I talk to my friends and coworkers and classmates, and we just... dont.

FUCK DISCOVERY HERE'S THE 4 SEASONS OF INFINITY TRAIN

My first pride was great and all the queens and entertainers were wonderful but the real star of the show was the ASL translator they had working

Like I don’t know who she was but she was fuckin VIBING

i'm so confused rn, can you explain the goncharov thing?? i get off tumblr for five minutes

(Edits closed as of 28 Nov.)

Lmaoooo

Nah I getchu. So this post has been circulating for like two years:

Link to post.

But yesterday, it had inspired someone to do this:

Link to post.

Next thing I knew there were fake Letterboxed reviews.

Goncharov moodboards. Really good ones.

Link to post.

Meta analysis. So many fake meta essays. Disturbingly good ones. And of course the memes. (Edit: HAVE I SAID THIS SHIT IS DISTURBING)

As you can see, the myth just started to grow, characters and ships and tropes being added one after the other, almost bizzarely without contradiction, until there was enough of shape to the whole thing for people to start posting fanfic about it on AO3. "No beta we die like ice-pick Joe" is already a tag.

Link to post.

It was hilarious in the beginning, but the way it's developed within less than a day, kind of like it's being willed into existence, is freaking me out a bit. We're toying with powers beyond our comprehension. 😂😂😂

Link to post.

Of course, there could be an ulterior motive as well.

Link to post (tags mine).

Edit: guys, please tag these posts "unreality" so people with disassociation issues can filter them out (not this one, this is an explainer). <3

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Edit 2: Aparently the boots in the original post are actually referring to a movie called Gomorrah that came out in 2008, directed by Mateo Garrone, based on the Scampia Feud. And other people had also been making posts about the fake movie for a while before the poster took off.

found by @thepotch

Edit 3: Explainer: why did those boots have this movie on them anyway?

Edit 4: Alt text added to all images courtesy of @valentineish ❤️

Edit 5: Turns out tumblr has done this kind of thing before. Nine years in this hell place and I had to have "Squiddles" and penis smp explained in the replies.

Edit 6: This post collects the Lore so far.

Edit 7: Lynda Carter (real one)/ earns more/ Tumblr cred.

Edit 8: Holy shit y'all we have the theme music. With sheet music. And it's on Spotify!

Edit 9: THERE IS A TRAILER WITH THE THEME MUSIC

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I made this post 18 hours after the movie poster went up. Closed edits 27 hours after first posting. So all of the above happened within 45 hours of the movie poster going up.

Edit 10: Google document live-compiling all the lore so far (Day 3)

Edit 11: Masterpost of Goncharov soundtracks (Day 3)

Edit 12: Entertainment news articles covering the Gonch-posting (real) (Contd from yday)

Edit 13: The music from the masterpost all compiled into a 31-minute original score with video edits on YouTube (edit: unfortunately taken down)

Edit 14: Staff's Goncharov art showcase for Tumblr Tuesday

As of closing on Day 3 there are 371 works in the AO3 tag.

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Updating with Day 3 shenanigans I missed yesterday:

Edit 15: Goncharov TV Tropes page

Edit 16: Ethics of Gonchposting

Important PSA 1 (how to reduce harm to Tumblr's neurodivergents)

Important PSA 2 (reality affirmation, anti-bullying)

Important PSA 3 (why you should stop trying to vandalise legit information sites)

Edit 17: Character lore from beezlebub whose poster they originated from

Edit 18: What we know about/ Director Matteo JWHJ0715 (#unreality)

Edit 19: Link to post with screenshotted and described NYT article (scroll down) and this golden exerpt from BuzzFeed: 💀

(alt text included)

End of Day 4 there are now 485 works in the Goncharov tag on AO3

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Didn't get to update this on Day 5, so these are the Day 5 doings:

More trailers!

Trailer 1 (My favourite)

Trailer 2

Trailer 3

Trailer 4

I also just found out about the Goncharov Game Jam.

It appears this opened a day after after the meme took off.

Goncharov was first entered into Wikipedia between Day 4 and 5 (attempts to vandalise it with fake info don't count, incidentally – please knock that shit off) under List of Internet Phenomena. This was then expanded into its own Wikipedia page at the end of Day 5 because, according to the talk history: "the topic now meets the notability threshold for its own artice due to significant coverage in The New York Times and other sources cited." We're on Wikipedia, people!

And then we made The Guardian half a day later. So while the meme is definitely dying down to embers by now, it still stays winning.

YouTube channels with episodes on the meme:

InformOverlord (4:30)

Lessons in Meme Culture (2:43)

End of Day of 5 there were 511 works on AO3, and End of Day 6 (today) there are 556.

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🚨BREAKING 🚨 from Martin Scorsese's daughter's TikTok (real actual)

tw: unreality:

We did it you guys!

Clarification: Francesca Scorcese asked her Dad about the meme and Martin played along. Please reblog this PSA to help Tumblr people with psychosis. Thanks.

Final edit: Day 8. Media reactions to Scorcese's TikTok (everyone from Forbes to Vulture). That one Tumblr user who said they'd do a screenplay if their post got notes has promised to shoot a single scene, but please don't be dicks just because you reblogged it; leave them alone until they get around to it themselves. As of end of Day 8 there are 609 works in the AO3 tag. I love all you lunatics. Peace! ❤️