"I Don't Believe Very Much In The Hedonics Argument About Wealth - That The More You Have, The More Money

Imagination is more important than knowledge.

Albert Einstein, a German-born theoretical physicist, on the essence of genius (via oupacademic)

Music is one of the other key elements from Coca Cola to create its own brand. The stories around the music are families together, joy, love, Christmas time, dreams, Santa Claus, and all of the other key values that we already talked about. The same values, the same stories will be presented in every aspect of advertisement, marketing promotions, ads, brochures and commercials. Coca Cola stays Focused Focused and Focused. In this sense, the company creates its own brand and differentiate from the other competitors. Stay focused, focused, and focused is a key element of branding, according to Marty Neumeier.

The Walking Dead

Who is the Walking Dead?

  The Walking Dead is a TV horror drama developed by Fran Darabont. The original series came for a comic book series of the same name. It started in Oct 31, 2010, on the cable channel AMC in the USA and right now it is is in its fourth season.

  It is simply the best in it own genre. The Walking Dead is original, has its own brand and perfectly differentiate from other genres in TV. There is no other TV drama that could capture 16.1 million viewers for its fourth season premiere to become the most watched drama series telecast in basic cable history.

  What Does The Walking Dead do?  The Walking Dead entertains people by presenting a TV show in which two kind of human beings are in constant battle and their skills, either in one side or the other, are really important to make the human race survive: The dead and alive. Who is going to win? On one hand, the vast majority of dead people whose purpose is to eat and transform humans into walking dead. On the other hand, the humans alive will need to use their thinking skills to survive the dead crowd with no loss. A battle between intelligence in alive people vs majority in dead people… who is going to win?

  Why Does it matter?  AMC’s passion is the entertainment business and this company realizes that being in the top is to create a TV show with wonderful settings and plots where the story gets our attention. This is the reason AMC initially invested 3.5 million per episode to add extras, special effects and filming outdoors which is more expressive than in a indoor studio.

 The Walking Dead matters because is a unique TV story. It is interesting by selecting a theme never brought to the TV sets. It is also thrilling when the walking dead or the crowd move with all those special effects and amazing make up to get a human alive.

 It matters because at the end, the only purpose of every creation and product is to get the attention of public to get our mission accomplished.

      References

  http://en.wikipedia.org/wiki/The_Walking_Dead_(TV_series)

http://www.omg-facts.com/Fun+Facts/The-Walking-Dead-Has-A-2-8-Million-Dolla/56246?lp=1

How to Make Your Writing Space Perfect for You

Haven’t done your spring cleaning yet! No worries, May is a great time to start reorganizing your writing space, and maybe, it’s even time to make a change. Read this amazing article about making your writing space work for you by Bernadette Benda!

A good writing space is essential. You’ll probably spend a lot of time there, and if you’re not spending a lot of time there, you’re spending deeply focused time. It needs to be special, inspirational, and fit all your writing needs. 

Here are four steps to help you get there. 

Step 1: Dream

Go on Pinterest. Instagram. Scroll through all the deliriously wonderful writing spaces. Go wild and collect all the impossible dream rooms. Then, pinpoint the elements of those dream rooms that you like the most and see what can be incorporated into your own. Maybe you can’t turn your bedroom into a loft in NYC, but maybe you can add more plants and posters. Maybe you can’t paint your living room yellow, but maybe you can incorporate yellow accessories.  

Dream big, then break it down into the practical. 

Keep reading

Por que, Juan, por qué? -preguntaba su madre- Por qué te resulta tan difícilmente ser como el resto de la Bandada, Juan. Por qué no dejas los vuelos rasantes a los pelícanos y a los albatros...

Mira Juan -dijo su padre con cierta ternura- El invierno está cerca. Habrá pocos barcos, y los peces de superficie se habrán ido a las profundidades. Si quieres estudiar, estudia sobre la comida y cómo conseguirla. Esto de volar es muy bonito, pero no puedes comerte un planeo, sabes? No olvides que la razón de volar es comer.

Juan Salvador Gaviota. Richard Bach.

Let me fly 🌅🪽 !.

This is a logo designed for  What' Up San Antonio. A radio news program that will be reaching the youth in San Antonio, Texas. The tagline has been changed to "News from a Young Perspective". The people in that background represent young people gathering in a certain place to have fun and "do their own stuff", even though they are quite different, and involved in contrasting activities. Everything in that picture denotes life and movement as a youth icon.

The word "What's Up" is a young slang that represents  "Hello, how you are doing",  and San Antonio is the place where the news for youth are being delivered. According to Laura Ries to brand a product we need an image and a few words, and that image should have emotional power and should be your visual hammer. Our image includes youth playing in a background, and the words are "What's Up San Antonio", which is the name of the radio program.

Another aspect about branding is the Name of the product, and the Logo that identifies the brand as "unique". Name and Logo ideally should answer three questions: What exactly you do, who your customers are, and how you are going to be unique. When branding, all of the elements should be coherent, and gladly all of these three questions are accomplished in our product by the name of the radio program, the logo, and its tagline: What's Up San Antonio is a radio program (who are you?) reaching the youth (who are your customers?) and we are delivering "News from a Young Perspective" (How are you going to be unique?).

According to the Law of Color, red is the color of energy and excitement, and blue is peaceful and tranquil. We included those colors into our logo to denote that passion and that peacefulness in that specific background. (The 22 immutable laws of branding. Al Ries and Laura Ries).

How to Write Characters With Romantic Chemistry

Writing great chemistry can be challenging. If you’re not super inspired, sometimes the connection between your characters feels like it’s missing something.

Here are a few steps you can consider when you want to write some steamy romantic chemistry and can’t figure out what’s blocking your creativity.

1. Give the Love a Name

Tropes have a bad reputation, but they can be excellent tools when you’re planning or daydreaming about a story. Giving the romance a name also assigns a purpose, which takes care of half the hard plotting work.

You can always read about love tropes to get inspired and think about which might apply to the characters or plot points you have in mind, like:

Friends to lovers

Enemies to lovers

First love

The love triangle

Stuck together

Forbidden love

Multiple chance love

Fake lovers turned soulmates

There are tooooons of other tropes in the link above, but you get the idea. Name the love you’re writing about and it will feel more concrete in your brain.

2. Develop Your Characters

You should always spend time developing your characters individually, but it’s easy to skip this part. You might jump into writing the story because you have a scene idea. Then the romance feels flat.

The good news is you can always go back and make your characters more real. Give them each their own Word or Google doc and use character templates or questions to develop them. 

You should remember to do this for every character involved in the relationship as well. Sometimes love happens between two people who live nearby and other times it happens by:

Being in a throuple

Being in a polyamorous relationship

Being the only one in love (the other person never finds out or doesn’t feel it back, ever)

There are so many other ways to experience love too. Don’t leave out anyone involved in the developing relationship or writing your story will feel like driving a car with only three inflated tires.

3. Give the Conversations Stakes

Whenever your characters get to talk, what’s at risk? This doesn’t have to always be something life changing or scary. Sometimes it might be one character risking how the other perceives them by revealing an interest or new fact about themselves.

What’s developing in each conversation? What’s being said through their body language? Are they learning if they share the same sense of humor or value the same foundational beliefs? Real-life conversations don’t always have a point, but they do in romantic stories. 

4. Remember Body Language

Body language begins long before things get sexy between your characers (if they ever do). It’s their fingertips touching under the table, the missed glance at the bus stop, the casual shoulder bump while walking down the street.

It’s flushed cheeks, a jealous heart skipping a beat, being tongue tied because one character can’t admit their feelings yet.

If a scene or conversation feels lacking, analyze what your characters are saying through their body language. It could be the thing your scene is missing.

5. Add a Few Flaws

No love story is perfect, but that doesn’t mean your characters have to experience earth shattering pain either.

Make one laugh so hard that they snort and feel embarrassed so the other can say how much they love that person’s laugh. Make miscommunication happen so they can make up or take a break. 

People grow through their flaws and mistakes. Relationships get stronger or weaker when they learn things that are different about them or that they don’t like about each other. 

6. Create Intellectual Moments

When you’re getting to know someone, you bond over the things you’re both interested in. That’s also a key part of falling in love. Have your characters fall in intellectual love by sharing those activities, talking about their favorite subjects, or raving over their passions. They could even teach each other through this moment, which could make them fall harder in love.

7. Put Them in Public Moments

You learn a lot about someone when they’re around friends, acquaintances, and strangers. The chemistry between your characters may fall flat if they’re only ever around each other.

Write scenes so they’re around more people and get to learn who they are in public. They’ll learn crucial factors like the other person’s ambition, shyness, humor, confidence, and if they’re a social butterfly or wallflower.

Will those moments make your characters be proud to stand next to each other or will it reveal something that makes them second guess everything?

8. Use Your Senses

And of course, you can never forget to use sensory details when describing the physical reaction of chemistry. Whether they’re sharing a glance or jumping into bed, the reader feels the intensity of the moment through their five senses—taste, touch, sight, sound, and smell. 

Characters also don’t have to have all five senses to be the protagonist or love interest in a romantic story. The number isn’t important—it’s how you use the ways your character interacts with the world. 

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Anyone can write great romantic chemistry by structuring their love story with essential elements like these. Read more romance books or short stories too! You’ll learn as you read and write future relationships more effortlessly.

Como diria, en una noche estrellada En un camino solitario... Las palabras A aquel amor Que le hace suspirar Con un sello propio Muy de suyo Para denotar esos sentimientos Que surgen Entre la noche bella y oscura