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The River Arno in Florence, Italy

Instagram's video channels make it easier to find new footage

A couple weeks ago, Instagram increased the limit on video clips users could post to the service from 15 seconds up to a minute. With longer footage, the filter-driven photography app is offering new ways to browse those videos was well. A new update… http://dlvr.it/L3YNH0

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Statistics in the digital age.

Venice - Italy (by Michela Simoncini) 

See That Billboard? It May See You, Too

Clear Channel Outdoor Americas is partnering with companies to track the behavior of customers who pass its tens of thousands of billboards.

“For Clear Channel Outdoor, the goal is to give advertisers tools to buy and measure the effectiveness of outdoor ads that are similar to those they use for digital and mobile ads. It tested the suite of data and analytics, which it calls Radar, with the shoe company Toms and said it found a rise in brand awareness and purchases. ”

Consumer Awareness Grows Over the Internet

Earned media such as Google search, social media and online articles/content are the only growing influencers of consumer product awareness, according to Nielsen. 

No growth in consumer purchase awareness across paid and owned media like TV, newspaper, paid advertising and in-store or brand web content.

Michelle Corsano Pellettier

Want to improve your social media marketing? Practice these rules.

The Writing Manual