One of the first "oh wow, theory can actually make the world seem less obtuse" moments I ever had was about perfume ads. It seemed to me like everyone had somehow decided TV perfume ads had to be weird but also that TV ads for perfume *must* exist and there was no other way for them to be.
I took a class where this came up and I finally read what's obvious to me in hindsight: The one sense that perfume appeals to is the least conveyable via any other senses. The closest thing to a straightforward pitch you can do with perfume is to list off its scent notes, but those aren't necessarily meaningful to most people, and even to those who know, we can't know how the scents work with each other and on our individual bodies.
So they sell some kind of fantasy of how the smell will make you feel instead. All ads for anything sell a fantasy, but perfume can't pretend like there's anything else there but the fantasy. It's like a distilled, pure kind of cynical consumerism there. Like the Eau de Parfum of capitalism, where other types of ads are Eau de Toilette.
A lot of things that seem like they came out of nowhere are easily explained. This isn't just a classic science/skepticism thing. There are historical, sociological, and cultural explanations that make the world seem a lot less weird to me.
Granted, the explanations can be horrifying rather than comforting. So much of what we consider to be American norms and values are just eugenics, for example. Still, I prefer wrapping my head around it to shrugging and ignoring.
This is all to say, the Gucci ad with Elliot Page, A$AP Rocky, and Julia Garner is more interesting to me than I thought it would be :3
It is WILD to me how different people my age and older who didn't grow up with paranoid parents feel about cell phones.
They think of them as symbolizing a lack of freedom, where kids have to check in with and are instantly reachable by their parents, if not outright GPS tracked.
I think of my first phone fondly. It was the only reason I was allowed to go anywhere or do anything at all. Sure, I was expected to answer my parents' calls immediately and call them the minute I knew it if I was going to be even a millisecond late, but I was ALLOWED to do at least a few things thanks to them knowing that I always kept my phone charged with the ringer on.
I guess when you're not caged, a leash looks like restriction, but if you are kept under lock and key, a leash means a little taste of freedom.
So cold, it's so cold just because you were so bold as to take and squeeze the universe (whose vast distances our minds traverse in our short bursts of ample time) and with such brashness of rhyme to roll it between your cross-scarred fingers (with a gaze that I always hope will linger... ah, the clarity of that blue-dappled eye!) and narrow the uncertainty that I deny.
The terse moments are not so fleet so as to drive away what they imply Say the caustic words and repeat: Just a blip on the radar to me My own words, as I recall? But that was not it, not truly it, at all.
Here I give my translation: I've lost more than my faith in revelation for you've turned all that's in my head but I find it much too hard to concede what I think, what I feel — what I need? I cannot pour frankness into your ear when all but clarity can be found here. It was once a truth and then once more a lie All that I no longer can bear to deny
The wellings-up grow ever more strong It's stupid and it's pointless and it's wrong But that sleight of word that does certainty decry... what that evokes — I can never deny
Here I give my revelation: While you could be but my mind's creation you feel like a cruel trick of fate. Our shared time stretches under its own weight. Silent only as we contemplate parting for the night Shirking others for each other — how delightfully trite And then you compelled me to ungrip my hand and unclasp my fingers to meet your demand palm to palm pressed, holy pilgrims — and then you told of admiration grown from how I'd grown more bold.
I might be God, and so might you be but divine signs and patterns are all I see pointing to you in a clear line but just as clearly, I know you are not mine. And so I leave it, and within an hour or two fuel my gasps for another with my thoughts of you. When I speak of it with you, my mouth twisted and wry You take the bait and begin to decry
You say that I want to be swept off my feet that I want a true mind to with mine meet I drag out my "no", let it hang in front of you as though through stretching alone I could make it true It fills my mouth to muffle what I want to cry: You — you are the love I must deny.
[for S., with equal sheepish apologies to T.S. Eliot and Surah Ar-Rahman]
I can't believe I've never shared this story with the Internet before. It's how something some random person I don't know and have never met will live in me forever.
It was sometime in the late 90's or early aughts. I was in my early adolescence, so between 11 and 14. I used to regularly read the PennySaver cover to cover. Why? For me, it was one of the few scattered little windows into what everyday life was like for non-famous people outside of my niche world. I also was a fast and voracious reader, but never had enough to read, especially not periodicals.
If you don't know what the Pennysaver is, it was analog Craigslist: That cheaply-printed newsprint booklet that no one subscribed to arrived in everyone's mailbox once a week. Certain ad types cost money to run, plus it ran ads. It was a more family-friendly weekly than, say, your LA Weeklies or, further up the West Coast, The Strangers. Also minus the journalism, I suppose, but there were gay people in it!
Anyway, one week, I'd read something in the PennySaver that started the slow process of catalyzing a change in my life for the better. It wasn't a wanted ad for something I had that turned out to be worth a lot of money. It wasn't a job listing that started my career. It wasn't even for a garage sale that had an item that ended up being important to me.
It was a w4m personal ad. As continues to be the case, those were much rarer than m4[literally anything]. The first sentence was "Thin may be in, but fat's where it's at!"
It was the first time I'd ever seen someone call themself fat in a way that wasn't at all negative, apologetic, or angry. This lady was saying hey, I'm fat! And I think it's a selling point even if the overall culture says it isn't!
I don't recall anything else about the ad other than that it was a woman seeking a man, and that the rest of it was unremarkable. It took a lot of other things to get me to a point of real, lasting comfort with my fatness, of course. But that little quip is stuck in my head for the rest of my life.
Thank you, random lady. I hope you're still alive, kicking, and happy. I hope you found as much love and/or miles of d1ck as you wanted, whether through the ad or by other means.
this was what a friend-of-a-friend sent some guy after a single date with him.
Is it just me or have people suddenly started using "the x of y" instead of "y's x" more? It comes off as so stilted to me.
so I was poking around for more info on the composer for Stray. IMDB?
ok, cool. but I want to know more. to the personal site!
so charmingly minimal, but I want to know even more. Twitter?
wait a minute. where do I know that screen name from?
*gasp*
Went to Costco for my updated booster+flu shot. Pharmacist asks me if I've had any vaccines in the past 4 weeks. Yes, I reply. Which one, she asks? Monkeypox, baby 🏳️🌈
I remain forever unconvinced that normality is normal.
I was today years old when I learned that not only do African Queen and European Queen exist, not only are they not joke edits, but also the original was European Queen.
Accidentally stepping on a classmate's foot because I was afraid of some of the older girls so I moved quickly out of the way.
Helping a girl who got sand in her eyes to escape the center of a sand fight that broke out on the playground. The girl was normally an instigator of that kind of thing, but not that time; she truly was hurt and scared and crying and disoriented. I also got in trouble later for telling the truth about it, that it wasn't her fault that time.
Being interested in the Titanic. My immigrant teachers only knew about the Titanic as a "filthy" movie, so they assumed I was reading trashy smut. I was actually reading boring non-fiction about a ship.
Writing an honest and well-researched report about Ronald Reagan. My teacher said I shouldn't have picked a president I would criticize. I didn't pick him, my dad forced me to pick him because he worships Reagan.