Marketing Research Reports: Being Concise And Complete
Marketing Research Reports: Being Concise and Complete
When writing your research paper, whether it is for marketing, engineering, or another purpose, there are four keys to follow: be complete, accurate, clear, and concise. A question in my marketing research class that often comes up is how can a paper be complete and accurate, yet concise. The definition of concise is to be selective in the material presented and avoid sharing more information than is necessary to convey your message.
Editing your report to ensure that enough information is there to be complete, yet not over detailed is often hard, as we often have biased interests or desires in the message. However, we must remember that it is not what we want to share, it is what the audience, typically department heads, executives, or prospective clients, wants to hear. Only keep the information that is needed for the reader. If there are multiple readers, and you have subject matter that would be a difference maker to them, put it into an appendix. An appendix is normally the best place for detailed graphs and tables, unless directly referenced in the report.
There is much more to writing a good research paper, but knowing how to be complete, yet concise is of extreme importance. Review, edit, review again, and edit again. I will personally read aloud my work to not only look for material that can be edited out, but also for dreaded grammar or spelling errors that the automatic checkers do not catch.
Thank you for reading!
Bradley
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Let's Go Fishing...I mean, Let's Go Marketing!
The idea that sales and lead conversion should come fast and easy is a fallacy that has grown with the expanded information and technology age. Today's society lives fast and wants to have instantaneous results, often without the hard work that goes into it. The same holds true with many businesses' marketing efforts. For example, with automation software, marketers can send out specific emails to our client base for follow up, broadcast mass emails, and so much more. Small businesses will create a Facebook page, start using Twitter, blog on occasion, and when they do not get the results desired, they think that those specific mediums are just not for them, or that it is just to hard to keep up with it.
One of the first things my dad taught me about fishing was that you must be patient, persistent, and put the work into it. There were a few spots in 'our lake' that we had success and we would often hit those areas of the coves for the best fishing. However, there were other areas that required different types of bait and methods to get the big fish. Sure, catching bluegill, sunfish, and medium sized bass is fun, but the challenge is to catch the bigger bass or catfish, and to catch them in an area we had not had luck in before.
My advice is to remember this old saying: "If you keep doing what you have been doing, you will keep getting the same results". If you want to attract new customers, increase customer retention, and reduce advertising costs, there may be other marketing methods to use. However, you must be consistent, and you need to know you are using the right tools and have a true understanding of your target market before you go 'fishing in new waters'. If you are looking to fish in a new area, it is always wise to consult with an expert or guide who knows the waters. Using a marketing consultant who can guide you through the 'new' mediums of marketing is also wise. Find someone who will partner with you and work to know your audience's needs and desires.
Thank you for reading!
Me on the mic :) This taken the best day of my life ;)
The C.A.R.E. Medical Group announces new Loyalty Program with Seattle area medical cannabis access points, along with wellness classes and services, which include Yoga and Massage.
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If you've moved your website or changed domains, you want to read this blog!
As usual, awareness + tools = action taken. Good job ThinkEco for the design and implementation of this cool tool!
Working with Equator? GSS Title can Handle It!
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1990 Main Street, Suite 750
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Email: info@gsstitle.com
Tel: (800) 477-4580
Fax: (941) 914-9522
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