Curate, connect, and discover
the bullseye themed chain is a contender that rivals the Swedes’s; consider target
there are very few department stores in which you can have a comfortable overnight stay in. walmart technically is well supplied for a sleepover, but it’s actual interiority (the germs, messes, depressing tiled flooring, very warehouse-like arrangement) makes it hostile to the intimacy of a slumber party. ikea on the other hand? it’s like being in a series of miniature homes that have been stripped of walls and ceilings. the displays are segmented into rooms, but they’re still ensnared in a wider matrix of observable private spaces from wherever you’re standing. to have an ikea go from “a place to shop” to “a place to stay in” reveals the luxurious comfort of it’s delightfully cluttered landscape. those people who were stuck in that denmark ikea overnight are the only people on this earth who are getting raptured. the rest of us are going to hell.