Curate, connect, and discover
My borrower persona ref.
It should not be any surprise that a majority of the Happiest report countries in the world, also have the highest reported intellect, education and success. One such country, Finland, is consistently praised for various reasons. It has great access to nature (including the Northern Lights) and a clean environment, there is a real sense of community as it is not uncommon for people who have lost their wallet to have it returned and high parental leave for all parents; and there is a great freedom to express oneself as seen with the creativity that has pushed design boundaries, created mobile games and metal music.
While not the only foundation of these achievements, another instrument of this success is the love Finland has for their books and public libraries. Noted as the country that takes out/borrows the most libraries in the world these libraries truly are epicenters of the community where new and established residents may learn, explore, think, question and grow
(1) https://s3.amazonaws.com/happiness-report/2019/WHR19.pdf
(2) https://www.visitfinland.com/article/greatest-things-about-finland/
(3) https://www.buzzfeed.com/frankmartela/12-surprising-things-in-which-finland-is-the-best-fvkn
(4) https://www.theguardian.com/cities/2018/may/15/why-finlands-cities-are-havens-for-library-lovers-oodi-helsinki