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ECommerce - Blog Posts
Content Management and eCommerce
I feel like I have been doing Content Management for my whole life. It actually has been a long time, but the real calculation places me just short of 1/3 of my life. In that time, I have run the gamut in terms of "What is Content Management". I have been through Web Content Management, Enterprise Content Management, Records Management, Catalog Management and more. Content Management can take many forms, but I wanted to look at it a little closer and see what makes "sense". What makes "sense" in this world of ever reducing costs is to be able to do content management better, faster and cheaper both today and in the long-run.
The first thing I look at is we need to agree that following the KISS method is of the utmost importance. (Keep It Simple Stupid).
The second thing to look at is your Information Architecture. After realizing that Content Management needs to be easy, this is the most important in order to understand so that all of your base level pages, media types and content items can be defined. Your solution should be able to accept new media types and the addition of pages should be simple and straight forward. By identifying your content types and what pages they live on, new pages and new content can be easily automated.
Many people feel strongly that the creative defines the content management system, however this is one of the biggest mistakes in the field. Since we all know the only constant in life is change, we can assume that the creative will change and in some cases change significantly. When this happens, it is important that the content management solution doesn't need to be rebuilt. Content types should be defined by what they are, not how they look. Defining content in this manner is called loose definition and it allows for the best reuse of content and the most flexibility. Most pure content sites can be handled with less than 5 content types (navigation item, media item, article item, and promotion). CSS can and should handle the details. Since we know the sites will change every 12-18 months, changing the out the content management system (CMS) as well makes even having a CMS questionable based on the cost to implement one. there is no ROI in saving 500K by having a CMS if it costs you 700K to implement it every 12 months.
The next question is eCommerce. Products are just content at the end of the day, and should they really be managed as anything other than as another content type? The obvious answer is no. I am amazed how often I see content and products managed by different systems. The cost for something like this is almost unimaginable. Now, a product may be a more strictly defined content type depending on the requirements for making attributes searchable.
“Keeping it Simple” means keeping your content simple and keeping the number of solutions simple. If multiple solutions are in place for products and other content, it might be time to re-evaluate your solution to something like ATG (Art Technology Group) as a solution that handles all content within a single application. Additionally, if your system has more that 10 content types, it might be time to re-evaluate your solution to see where things can be streamlined in order to not have the cost of implementation become a barrier to entry for updating your site and keeping your brand fresh.
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Shopify is one of the most popular online store website builders that you can utilize in creating a successful online selling business. It is pretty easy to use and you're able build your website with it fairly fast 👍
There are tons of great digital sales tools and services that help you to build better sales processes for your products and services 😎
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Growth Hacking BloggingCette vidéo est un extrait du Chapitre 6-2-2 de la formation Growth Hacking: https://formationgrowthhacking.com (inscription gratuite)Le Blogging date du début des années 2000. Il reste cependant un outil indispensable à l’inbound marketing. C’est une valeur sûre!= Pour une initiation au Growth Hacking : http://webinar.formationgrowthhacking.com= Pour acheter la formation : http://promo.formationgrowthhacking.com#blog #blogging #aquisition #growthhackprocess #inbound #Business #guesspost #startup #formationgrowthhacking #growthhacking #marketinginternet #contentmarketing #creativity #customerjourney #DataAnalysis #digitalconsultant #digitalentrepreneur #digitalmarketer #digitalmarketeur #DigitalMarketing #ecommerce #digitalstrategy #digitaltransformationCentre de formation France EURL SIREN:831 709 43144 rue Montmejean33100 Bordeaux - FRANCE Tel: +33(0)7 67 37 17 15 ( whatsapp, Viber)©FormationGrowthHacking.com 2017 - 2019Tous droits réservés Copyright © 2017 - 2019Organisme de Formation enregistré sous le numéro 75331088933. Cet enregistrement ne vaut pas agrément de l’Etat.
Growth Hacking CIBLER UNE NICHECette vidéo est un extrait du Chapitre 6-1-4 de la formation Growth Hacking: https://formationgrowthhacking.com (inscription gratuite)Le formateur explique le fonctionnement des process Growth Hacks pour développer la croissance de votre startup ou microentreprise.= Pour une initiation au Growth Hacking : http://webinar.formationgrowthhacking.com= Pour acheter la formation : http://promo.formationgrowthhacking.com#cibler #niche #aquisition #growthhackprocess #marketfit #Business #entreprendre #startup #formationgrowthhacking #growthhacking #marketinginternet #contentmarketing #creativity #customerjourney #DataAnalysis #digitalconsultant #digitalentrepreneur #digitalmarketer #digitalmarketeur #DigitalMarketing #ecommerce #digitalstrategy #digitaltransformationCentre de formation France EURL SIREN:831 709 43144 rue Montmejean33100 Bordeaux - FRANCE Tel: +33(0)7 67 37 17 15 ( whatsapp, Viber)©FormationGrowthHacking.com 2017 - 2019Tous droits réservés Copyright © 2017 - 2019Organisme de Formation enregistré sous le numéro 75331088933. Cet enregistrement ne vaut pas agrément de l’Etat.
Article : Une politique de prix puissante, pour votre entrepriseBonjour à tous ! Le bénéfice par la tarification permet de mettre en place une stratégie pratique pour la tarification. Ces conseils utilisent des exemples concrets dans le monde des affaires, pour peindre une image complète qui aide à optimiser votre tarification et maximiser vos profits. => https://tinyurl.com/ArticlePolitiquePrix=> Pour une initiation au Growth Hacking : http://webinar.formationgrowthhacking.com=> Pour acheter la formation : http://promo.formationgrowthhacking.com#aarrr #activation #aquisition #betterconsumerengagement #Branding #Business #BusinessAngel #businessinnovation #BusinessInspiration #businessmodelcanvas #clients #contentmarketing #FormationGrowthHacking #customerjourney #GrowthHacking #DataAnalysis #logistique #digitalconsultant #digitalentrepreneur #digitalmarketer #digitalmarketeur #DigitalMarketing #ecommerce #digitalstrategy #digitaltransformation
Growth Hacking PUBLIER DU CONTENU GRATUITCette vidéo est un extrait du Chapitre 6-1-3 de la formation Growth Hacking: https://formationgrowthhacking.com (inscription gratuite)Il y a 3 règles importantes en Marketing Digital:1. Le contenu2. Le contenu3. Le contenu= Pour une initiation au Growth Hacking : http://webinar.formationgrowthhacking.com= Pour acheter la formation : http://promo.formationgrowthhacking.com#content #inbound #aquisition #growthhackprocess #seo #Business #referencement #startup #formationgrowthhacking #growthhacking #marketinginternet #contentmarketing #creativity #customerjourney #DataAnalysis #digitalconsultant #digitalentrepreneur #digitalmarketer #digitalmarketeur #DigitalMarketing #ecommerce #digitalstrategy #digitaltransformationCentre de formation France EURL SIREN:831 709 43144 rue Montmejean33100 Bordeaux - FRANCE Tel: +33(0)7 67 37 17 15 ( whatsapp, Viber)©FormationGrowthHacking.com 2017 - 2019Tous droits réservés Copyright © 2017 - 2019Organisme de Formation enregistré sous le numéro 75331088933. Cet enregistrement ne vaut pas agrément de l’Etat.
Growth Hacking: POSEZ DES QUESTIONSCette vidéo est un extrait du Chapitre 6-1-1 de la formation Growth Hacking: https://formationgrowthhacking.com (inscription gratuite)Posez un maximum de questions afin d’identifier le pain, la problématiques de vos clients potentiels.= Pour une initiation au Growth Hacking : http://webinar.formationgrowthhacking.com= Pour acheter la formation : http://promo.formationgrowthhacking.com#pain #questions #aquisition #growthhackprocess #Branding #Business #BusinessAngel #startup #formationgrowthhacking #growthhacking #marketinginternet #contentmarketing #creativity #customerjourney #DataAnalysis #digitalconsultant #digitalentrepreneur #digitalmarketer #digitalmarketeur #DigitalMarketing #ecommerce #digitalstrategy #digitaltransformationCentre de formation France EURL SIREN:831 709 43144 rue Montmejean33100 Bordeaux - FRANCE Tel: +33(0)7 67 37 17 15 ( whatsapp, Viber)©FormationGrowthHacking.com 2017 - 2019Tous droits réservés Copyright © 2017 - 2019Organisme de Formation enregistré sous le numéro 75331088933. Cet enregistrement ne vaut pas agrément de l’Etat.
LE TUNNEL AARRR DES GROWTH HACKERSCette vidéo est un extrait du Chapitre 5-2 de la formation Growth Hacking: https://formationgrowthhacking.com (inscription gratuite)Le tunnel AARRR des Growth Hackers est divisé en 5 niveaux: Acqusiition, Activation, Retention, Revenu, Referral= Pour une initiation au Growth Hacking : http://webinar.formationgrowthhacking.com= Pour acheter la formation : http://promo.formationgrowthhacking.com#aarrr #activation #aquisition #growthhackprocess #Branding #Business #BusinessAngel #startup #formationgrowthhacking #growthhacking #marketinginternet #contentmarketing #creativity #customerjourney #DataAnalysis #digitalconsultant #digitalentrepreneur #digitalmarketer #digitalmarketeur #DigitalMarketing #ecommerce #digitalstrategy #digitaltransformationCentre de formation France EURL SIREN:831 709 43144 rue Montmejean33100 Bordeaux - FRANCE Tel: +33(0)7 67 37 17 15 ( whatsapp, Viber)©FormationGrowthHacking.com 2017 - 2019Tous droits réservés Copyright © 2017 - 2019Organisme de Formation enregistré sous le numéro 75331088933. Cet enregistrement ne vaut pas agrément de l’Etat.
DEFINIR LES TROIS NIVEAUX DU TUNNELCette vidéo est un extrait du Chapitre 5-1 de la formation Growth Hacking: https://formationgrowthhacking.com (inscription gratuite)Le formateur explique les bases d’un tunnel de vente. Il est divisé principalement en 3 parties. Nous verrons dans les chapitres suivants qu’il peut y avoir plusieurs autres niveaux.= Pour une initiation au Growth Hacking : http://webinar.formationgrowthhacking.com= Pour acheter la formation : http://promo.formationgrowthhacking.com#aarrr #activation #aquisition #growthhackprocess #Branding #Business #BusinessAngel #startup #formationgrowthhacking #growthhacking #marketinginternet #contentmarketing #creativity #customerjourney #DataAnalysis #digitalconsultant #digitalentrepreneur #digitalmarketer #digitalmarketeur #DigitalMarketing #ecommerce #digitalstrategy #digitaltransformationCentre de formation France EURL SIREN:831 709 43144 rue Montmejean33100 Bordeaux - FRANCE Tel: +33(0)7 67 37 17 15 ( whatsapp, Viber)©FormationGrowthHacking.com 2017 - 2019Tous droits réservés Copyright © 2017 - 2019Organisme de Formation enregistré sous le numéro 75331088933. Cet enregistrement ne vaut pas agrément de l’Etat.
LE PROCESSUS DE GROWTH HACKING.Cette vidéo est un extrait du Chapitre 4 de la formation Growth Hacking: https://formationgrowthhacking.com (inscription gratuite)Le formateur explique le fonctionnement des process Growth Hacks pour développer la croissance de votre startup ou microentreprise.= Pour une initiation au Growth Hacking : http://webinar.formationgrowthhacking.com= Pour acheter la formation : http://promo.formationgrowthhacking.com#aarrr #activation #aquisition #growthhackprocess #Branding #Business #BusinessAngel #startup #formationgrowthhacking #growthhacking #marketinginternet #contentmarketing #creativity #customerjourney #DataAnalysis #digitalconsultant #digitalentrepreneur #digitalmarketer #digitalmarketeur #DigitalMarketing #ecommerce #digitalstrategy #digitaltransformationCentre de formation France EURL SIREN:831 709 43144 rue Montmejean33100 Bordeaux - FRANCE Tel: +33(0)7 67 37 17 15 ( whatsapp, Viber)©FormationGrowthHacking.com 2017 - 2019Tous droits réservés Copyright © 2017 - 2019Organisme de Formation enregistré sous le numéro 75331088933. Cet enregistrement ne vaut pas agrément de l’Etat.
Growth Hacking OPTIMISEZ L’EXPERIENCECette vidéo est un extrait du Chapitre 4-5 de la formation Growth Hacking: https://formationgrowthhacking.com (inscription gratuite)Les outils d’analyse et de mesure vont vous permettre d’optimiser vos expériences marketing.= Pour une initiation au Growth Hacking : http://webinar.formationgrowthhacking.com= Pour acheter la formation : http://promo.formationgrowthhacking.com#optimiser #apprendregrowthhacking #experience #aquisition #growthhackprocess #Branding #Business #startup #formationgrowthhacking #growthhacking #marketinginternet #contentmarketing #creativity #optimisation #digitalconsultant #digitalentrepreneur #digitalmarketer #digitalmarketeur #DigitalMarketing #ecommerce #digitalstrategy #digitaltransformation #BusinessAngelCentre de formation France EURL SIREN:831 709 43144 rue Montmejean33100 Bordeaux - FRANCE Tel: +33(0)7 67 37 17 15 ( whatsapp, Viber)©FormationGrowthHacking.com 2017 - 2019Tous droits réservés Copyright © 2017 - 2019Organisme de Formation enregistré sous le numéro 75331088933. Cet enregistrement ne vaut pas agrément de l’Etat.
Growth Hacking EXECUTEZ L’EXPERIENCECette vidéo est un extrait du Chapitre 4-4 de la formation Growth Hacking: https://formationgrowthhacking.com (inscription gratuite)Une idée ne vaut rien! C’est son exécution qui crée de la valeur.= Pour une initiation au Growth Hacking : http://webinar.formationgrowthhacking.com= Pour acheter la formation : http://promo.formationgrowthhacking.com#execution #idea #aquisition #growthhackprocess #Branding #Business #BusinessAngel #startup #formationgrowthhacking #growthhacking #marketinginternet #contentmarketing #creativity #customerjourney #DataAnalysis #digitalconsultant #digitalentrepreneur #digitalmarketer #digitalmarketeur #DigitalMarketing #ecommerce #digitalstrategy #digitaltransformationCentre de formation France EURL SIREN:831 709 43144 rue Montmejean33100 Bordeaux - FRANCE Tel: +33(0)7 67 37 17 15 ( whatsapp, Viber)©FormationGrowthHacking.com 2017 - 2019Tous droits réservés Copyright © 2017 - 2019Organisme de Formation enregistré sous le numéro 75331088933. Cet enregistrement ne vaut pas agrément de l’Etat.
Growth Hacking EFFET DE LEVIER DE VOS FORCES EXISTANTESCette vidéo est un extrait du Chapitre 4-3 de la formation Growth Hacking: https://formationgrowthhacking.com (inscription gratuite)Le formateur explique la puissance des effets de levier en Marketing Digital.= Pour une initiation au Growth Hacking : http://webinar.formationgrowthhacking.com= Pour acheter la formation : http://promo.formationgrowthhacking.com#levier #scale #scalability #growthhackprocess #Branding #Business #BusinessAngel #startup #formationgrowthhacking #growthhacking #marketinginternet #contentmarketing #creativity #customerjourney #DataAnalysis #digitalconsultant #digitalentrepreneur #digitalmarketer #digitalmarketeur #DigitalMarketing #ecommerce #digitalstrategy #digitaltransformationCentre de formation France EURL SIREN:831 709 43144 rue Montmejean33100 Bordeaux - FRANCE Tel: +33(0)7 67 37 17 15 ( whatsapp, Viber)©FormationGrowthHacking.com 2017 - 2019Tous droits réservés Copyright © 2017 - 2019Organisme de Formation enregistré sous le numéro 75331088933. Cet enregistrement ne vaut pas agrément de l’Etat.
Growth Hacking Mettre en place des ANALYTIQUESCette vidéo est un extrait du Chapitre 4-2 de la formation Growth Hacking: https://formationgrowthhacking.com (inscription gratuite)Le formateur explique la raison fondamentale d’implanter des outils de mesure de vos performances. C’est la base du Growth Hacking! Mesurer l’expérience!= Pour une initiation au Growth Hacking : http://webinar.formationgrowthhacking.com= Pour acheter la formation : http://promo.formationgrowthhacking.com#analytics #objectifs #aquisition #growthhackprocess #Branding #Business #BusinessAngel #startup #formationgrowthhacking #growthhacking #marketinginternet #contentmarketing #creativity #customerjourney #DataAnalysis #digitalconsultant #digitalentrepreneur #digitalmarketer #digitalmarketeur #DigitalMarketing #ecommerce #digitalstrategy #digitaltransformationCentre de formation France EURL SIREN:831 709 43144 rue Montmejean33100 Bordeaux - FRANCE Tel: +33(0)7 67 37 17 15 ( whatsapp, Viber)©FormationGrowthHacking.com 2017 - 2019Tous droits réservés Copyright © 2017 - 2019Organisme de Formation enregistré sous le numéro 75331088933. Cet enregistrement ne vaut pas agrément de l’Etat.
Growth Hacking DEFINIR DES OBJECTIFS REALISABLES Cette vidéo est un extrait du Chapitre 4-1 de la formation Growth Hacking: https://formationgrowthhacking.com (inscription gratuite)Le formateur explique l’importance de se fixer de petits objectifs réalisables plutôt que d’énormes objectifs irréalisables.= Pour une initiation au Growth Hacking : http://webinar.formationgrowthhacking.com= Pour acheter la formation : http://promo.formationgrowthhacking.com#goals #objectifs #aquisition #growthhackprocess #Branding #Business #BusinessAngel #startup #formationgrowthhacking #growthhacking #marketinginternet #contentmarketing #creativity #customerjourney #DataAnalysis #digitalconsultant #digitalentrepreneur #digitalmarketer #digitalmarketeur #DigitalMarketing #ecommerce #digitalstrategy #digitaltransformationCentre de formation France EURL SIREN:831 709 43144 rue Montmejean33100 Bordeaux - FRANCE Tel: +33(0)7 67 37 17 15 ( whatsapp, Viber)©FormationGrowthHacking.com 2017 - 2019Tous droits réservés Copyright © 2017 - 2019Organisme de Formation enregistré sous le numéro 75331088933. Cet enregistrement ne vaut pas agrément de l’Etat.
Ecommerce : Comment optimiser sa logistique ?Bonjour à tous ! Pour inaugurer une nouvelle série de micro vidéos au sujet d’outils pratiques, nous vous en proposons une, qui vous aidera à mieux faire face à quelques problèmes de logistique quotidiens. 😉=> Pour une initiation au Growth Hacking : http://webinar.formationgrowthhacking.com=> Pour acheter la formation : http://promo.formationgrowthhacking.com#aarrr #activation #aquisition #betterconsumerengagement #Branding #Business #BusinessAngel #businessinnovation #BusinessInspiration #businessmodelcanvas #clients #contentmarketing #creativity #customerjourney #dare #DataAnalysis #logistique #digitalconsultant #digitalentrepreneur #digitalmarketer #digitalmarketeur #DigitalMarketing #ecommerce #digitalstrategy #digitaltransformation
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I'm planning to open a online shop and I was rhibking about using Tictail, but after your las ask I having doubts... Why do you think other site would be better? Which are the differences? Thanks!
To be perfectly fair, Tictail is still a great platform to sell your wares if you’re just starting out and have a very small inventory. Their $9/month subscription for a custom storefront is pennies compared to some other platforms, and their 10% commission fee via their marketplace is manageable if your income from your store is relatively low.
Unfortunately I have a pretty large inventory and my income from my online shop can be higher than average depending on what new things i’m selling, therefore the 10% commission fee can stack up and negatively impact my finances. For example, a $30 transaction will take $3, effectively taking away my cheapest shipping option of $3, forcing me to pay shipping out of my own pocket. Plus the ways TT force customers to use the marketplace instead of the seller’s custom storefront without their knowledge is really shady to me and i just don’t like it.
Other store options include Storenvy, Bigcartel, and etsy. Storenvy doesn’t have a subscription for their service however there is a small commission fee. I haven’t used storenvy in ages but i heard that the customers are the ones that have to pay the fee? According to sources, bigcartel is completely free if your inventory is no larger than 5 items. Etsy is a good place to sell your stuff if you’d like to reach wide spread traffic. My friend LN exclusively uses etsy and she swears by it. There is a commission fee of 3% per transaction but that is much more manageable than 10.
But because i’m less concerned about having a “marketplace” shop (like etsy where you can type in keywords to find all items in the entire community related to it) i have been looking toward the more professional storefront services such as Shopify, and weebly and squarespace’s business platforms. Those services cost anywhere between $12 to $100 per month but the price is determined by what kind of plan best suits your business. Usually these professional platforms are extremely customizable and provides services such as automatic shipping calculations and discounts.
but in the end, you should do your own research and see which service best suits your interests. If you’re new to this and just want to start out small, look for a place that best benefits your level of income. My advice is, if your income is stable and lower than $500 a month or less than $30 per transaction, go with a platform that has a percentage based payment plan.
I hoped that helped in a way? Sorry that this turned into such a long post LOL anyway good luck and happy selling!
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Why Use Google Analytics?
When it comes to running an online business, it is important that you have visibility into the performance of your site, particularly how your customers interact with your site. Luckily, there is a free tool out there called Google Analytics that will help you do this. Below is the purpose of Google Analytics, as well as some of the key features and capabilities.
Purpose of Google Analytics:
Understand Your Audience
Sell and Convert
Make Business Decisions
Understanding Your Audience:
Know Your Audience
Audience Data and Reporting - This feature allows you to dissect your audience: the kinds of people they are, where they come from, how they find your content, and how loyal and engaged they are.
Advanced Segments - This feature allows you to isolate and analyze subsets of your traffic, like organic traffic or visits that led to transactions.
Filters - This feature allows you to limit and modify the traffic data that appears in any given report view (Ex: You can exclude traffic from certain domains).
Trace the Customer Path
Traffic Sources - This feature allows you to evaluate the effectiveness of your referring sites, direct traffic, social media platforms, organic (unpaid) search keywords, and custom campaigns.
Map Overlay - This feature allows you to see your visitor stats broken down by continent, country and city, which will help you understand the real origins of your traffic and find the best places to invest for new opportunities.
See What Your Audience Is Doing
Behavior Reporting - This feature allows you to see new vs. returning visitors, how frequent visitors come to your site, how long visitors are staying on your site, etc.
Flow Visualization - This feature lets you see and analyze the path a visitor takes on your site. See where they came from, the pages they moved through, and where they exited your site.
In-Page Analytics - This feature allows to see how users really interact with your pages (Ex: see where are users clicking the most on your homepage).
Sell and Convert
Reach Your Performance Goals
Ecommerce Reporting - This feature allows you too see the performance of your products. Trace transactions right down to specific keywords, understand shopper behaviors, and adjust your shopping cart to build loyalty and improve sales.
Goals - This feature allows you to measure your sales, downloads, email signups, conversions, or define your own business goals.
Reach Peak Capacity
Real-Time Reporting - This feature allows you to see how many people are on your site right now, where they came from, and what they’re viewing.
Alerts and Intelligence Reports - This feature will call attention to any abnormal behavior happening on your site (Ex: A huge spike in traffic coming from a particular city or traffic source).
Site Search - When visitors can’t find what they want on your site, they search. This feature allows you to see what your visitors are really looking for, spot missed opportunities, and speed up time to conversion.
Site-Speed Analysis - This feature shows you load times across your site, so you can fix slow pages and make your visitors happier.
Make Business Decisions
Based on the information in Google Analytics, you will be able to make educated decisions regarding the following:
Product success and determination
How to better target and sell to your customers
Marketing and advertising strategies
Improved website design
A well-designed website organically grows a company's business and reinforces branding.
A study by Nielsen Norman Group found that users stay on a website for an average of 10 to 20 seconds. Visitors hang around longer only if they find something worthwhile during those initial glances. For a business, every second counts.
“Never in business history have we seen a single company with so wide of a scope in its operations, so deep of its analytic capabilities, and so committed to embark on such a bold experiment. It’s set to reinvent the retail industry as we know it.“