Curate, connect, and discover
I feel like a big huge GIGANTIC maybe even GINORMOUS reason for the eventual and inevitable decline of the average kpop fandom, i.e the exo fandom is the absolute refusal and denial to have serious conversations. When I look at other fandoms some way older, others not even half as profitable as your average boy brand, the only difference that I see with the exo brand vs say a nsync or micheal jackson fandom or maybe even a gravity falls fandom, is conversation. See, whenever you silence the majority of people who actually have something interesting to say, don't be surprised when those that are simply following the wave, just move on to whatever is new and shiny. Supernatural is an old as hell fandom and they still have kept up a large support system, and it's not because they come out with new music every five minutes. It's because the writers, creators and actors listen. The fans communicate, they talk about serious things. Whether it's about the story, plot, an actor just having a baby and them sending well wishes. The average failed fandom is hostile, both inside and out. S.m is hostile towards the artist, the artist are distant towards the fans and the fans are hostile towards one another. You cannot have a different opinion than what the company is directing you to have, you can't disagree with the majority opinion. There's no talking anything out, there's no theorizing, there's no creativity, there's no point to anything. So how can you be surprised kpop fandoms die so completely after about 5-7 years, maybe a few after that. Even me saying will insult people and cause them to be negative. When this is just constructive criticism. Yet, nobody wants any of that in the kpop fandom. This is why once the companies stops promoting or giving major bucks to a group the fandoms die completely. It's not self sustaining. A lot of these fans have a lack of actual passion towards the group. Because what passion can you have for a manufactured product? Fans even insult a hypothetical groups of fans. Getting angry and cursing and throwing out toxicity more than they will say commentary on an album, or give an opinion on a video.
Even when it's something meant to garner talk fans ignore it and would rather get angry at something hypothetic, 'like yeah if anyone says anything negative about this I'll do xyz, screw them, or comment about allegedly seeing something negative written somewhere'
It's exhausting and immature. Nobody wants to be apart of something so negative. I get people want attention and comments, but honestly I don't blame fans for rescinding. Many fans must go to secretive forums to have conversations that would get them mass reported. And guess what? Some fans are still trying to get those forums shut down. You can't give an opinion, you can't talk about the obvious, you can't be happy if someone wants to leave a group and live their own life. You have to stay in this middle school mindset forever or you will get attacked. But then people wonder why people just lurk and don't say anything, or support the group. Nobody wants to support a bunch of lunatics.
People like to talk freely, laugh, make funny videos, people do not want to deal with being judged or mocked for making a joke. So many creators have been bullied into deleting all their work and now the same people who helped get rid of those people are wondering why their work isn't popular like theirs. I remember days when genuinely talented people would make content and it was great, but if they said something TRUE they were bullied.
It's honestly really sad, but I don't really feel bad. This has happened to loads of fandoms. Stop bullying people off the internet for speaking freely.
I'll leave this here as a food for thought.
There's only two exo creators I can name that made a real positive cultural impact with spreading the group to a global audience. Exosexo and madeline. Both were bullied out the kpop fandom spere. Nobody feels any shame for doing so. Despite the fact that many people constantly cry about idol's mental health, but had no cares for if these girls would of hurt themselves due to all the bullying.
I wasn't in the fandom when the two of them were bullied but I'm sure I would of thought the people doing so were pathetic just like I do now.
Once I found out the reason for them bullying exosexo and knowing that now she is doing a great job promoting her new fandom anime, and is really successful at it, it's clear kpop fans lost out.
Her grave sin was saying that all of exo had plastic surgery, to which millions of people called her racist and a liar....
I could insult but what would be the point of that. Stupid wouldn't even be the word. Most have said outwardly or implied that they've gotten it; or maybe the fact that you can see some of their surgery scars might be enough, but when you worship another human as a grown adult of course your brain has to be for decoration.
Even if she was dead wrong, how is that racist? It's not people just use whatever they can to make others shut up. Even trying to get journalists fired if they don't butter up whatever kpop idol they are talking about. As long as you act like a petulant child of course your average listener is going to dip and ignore and block any kpop content they see. In the end that poor behavior will only hurt the industry you are trying to support.