Global Bridge - Blog Posts

The bridge

Why did Lowrey Global Consultants settle on a title as a consulting company as opposed to just a language training one? Because there is so much more that my 19 years in Japan have taught me, so much more that I can help foreign companies with. Conversely, my deep understanding of foreign culture and my connections make our business a convenience conduit to foreign businesses in Canada or North America.

One of the keys that can see a lot of companies tend to fall face first is in a lack of understanding of local conditions. A famous example is the French supermarket giant Carrefour when they tried to expand into Japan and gave up in only 4 years. They started in 2001 and had exited by 2005. They didn't understand that Japanese consumers prefer to buy small quantities of food to make sure that they are always eating fresh food. So they shop more often but buy smaller amounts which did not fall into the plans of the European company used to high volume sales. Walmart saw similar disappointment though they gave their majority share in Seiyu 20 years before giving up.

Understanding the local mindset, not just business conditions is a key to success. On top of this giving things time is essential here. A company can't try to enter into a highly competitive industry and expect to have success in a half year. Relationships need to be built, successful smaller connections can lead to more openness to business from other companies and move up the ladder from there. These insights plus an ability to communicate and research in the local market gives us a chance to arm you with the right expectations and strategies in coming into a market such as Japan.