Curate, connect, and discover
Few things in life are more irritating to me than someone recommending something to me and then constantly bugging me until I check it out.
Them: "Hey, I heard this song I think you'd like, here's the link for it." Me: "Okay, I'll listen to it later." The rest of the damn day Them: "Have you listened to it yet? Have you listened to it yet? Hey, I sent you that song, you should totally listen to it. Listen to the song! Why haven't you listened to it yet? I just sent the link again, you should totally listen to it."