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30 years ago the American rap scene was defined by sounds easily identifiable, even to the untrained ear. Since the mass rap "shake-up" of the '90's, the sound has become more diverse, by introducing new genres such as trap, mumble and crunk. But let's take rap back to it's roots with this up and coming artist, 34Profitt.

Profitt's discography is full of influence from past and present rap legends, with his sound pendulum-swinging between classic RnB and contemporary rap. Personally, I think Profitt really shines when he takes from those East-West coast elements derivative of 90's rap.

The standout song from his small collection, "Get It By Tomorrow" really shows where this artist has potential to shine. The production value has been carefully curated to transport a listener through time, or better yet, teleport you to the lands of Los Santos, where you're bound to go 120 with Franklin in the drivers seat. Profitt's use of the classic elements of 90's rap, creates a blend of East-West coast sounds, reminiscent of Biggie and Tupac. The lyrics are quick-witted and leave impact with the listener, and the instrumental takes from the rising low-fi elements of today, further creating a sound that resembles that of yesteryear, with a touch of today.

Don't be fooled by the album graphics, after all, you can't judge a book - or should I say a song? - by its cover. This sound of music is not something that is commonly heard today, and with only THREE monthly listeners, and very little to know about the artist, jump on this train before anybody else!


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