Curate, connect, and discover
There's something really hot about the idea of being corrupted by your followers. The send you hypnotic messages, and little tasks, and tell you how good you are for listening to them and being good and obedient. They give you treats in the form of triggers you didn't know you picked up and then make you edge and play and stay tirelessly horny for your Master. Then they get to hear about all of the kinky fuck up things your stupid hypnotically amplified desperation made you do for Master. And when they see what they can make you do they learn how much fun it is to make you do more.