Curate, connect, and discover
I think staff doesn't realize that all they have to do to make this website profitable is stop changing the UI, leave tumblr as it used to be and ask people to donate to maintain the server it runs on. Ao3 gets double and triple their donation goals because we are dedicated to keep it alive and it would be the same with tumblr. The first step is to accept that we hate change and none of us are leaving. Let us reblog our little images and stop trying to turn this website into a cash grab. This website is full of little freaks with disorders, we are not profitable but we are loyal. Let us have one place where we feel at home.