I Bet! If It Is Not Happening Right Now. Always Improving, Aways Creating Lights In Supposedly Dark Times

This is a logo designed for  What' Up San Antonio. A radio news program that will be reaching the youth in San Antonio, Texas. The tagline has been changed to "News from a Young Perspective". The people in that background represent young people gathering in a certain place to have fun and "do their own stuff", even though they are quite different, and involved in contrasting activities. Everything in that picture denotes life and movement as a youth icon.

The word "What's Up" is a young slang that represents  "Hello, how you are doing",  and San Antonio is the place where the news for youth are being delivered. According to Laura Ries to brand a product we need an image and a few words, and that image should have emotional power and should be your visual hammer. Our image includes youth playing in a background, and the words are "What's Up San Antonio", which is the name of the radio program.

Another aspect about branding is the Name of the product, and the Logo that identifies the brand as "unique". Name and Logo ideally should answer three questions: What exactly you do, who your customers are, and how you are going to be unique. When branding, all of the elements should be coherent, and gladly all of these three questions are accomplished in our product by the name of the radio program, the logo, and its tagline: What's Up San Antonio is a radio program (who are you?) reaching the youth (who are your customers?) and we are delivering "News from a Young Perspective" (How are you going to be unique?).

According to the Law of Color, red is the color of energy and excitement, and blue is peaceful and tranquil. We included those colors into our logo to denote that passion and that peacefulness in that specific background. (The 22 immutable laws of branding. Al Ries and Laura Ries).

A song to Remember the great John Lennon

How the power of imagination can shape and redefine society

The key is to recognize that our imaginings must be in some way tethered to the world in order for them to be useful to us. When we let our imagination fly completely free, it can be of use to us, but only in the transcendent sense. 

The power of imagination is not to be underestimated. As Albert Einstein accredited a plethora of his pioneering scientific work to his imagination, Martin Luther King’s dream allowed him to convey his idea of a better, more tolerable society. These changes are made possible when the imagination drifts into an alternate space, considering the world as it is currently in its entirety, while dreaming of an improved version of it. 

Image: Hot Air Ballon by Cleverpix. CC0 Public Domain via Pixabay.

Fun Psychology facts here!

I’m pretty sure he’s not gonna show. Yet here you sit. I’ll give him ten more minutes. If there’s someplace else you have to be… Not tonight, Watson. Not tonight.

→ Elementary - 1x09 You Do It To Yourself

Cuento de Navidad: La lavanderia Americana

Cuento de Navidad El dia de Navidad se la paso en la lavanderia., y empezo a lavar todas aquellas piezas que estaban sucias. Nunca penso algun dia, pasar la Navidad de esa manera, digamos tan no convencional, en una lavanderia Americana. No habia esas fabulas de Charles Dickens en una cabana donde los sonidos de “Jingle bells, jingle Bells” sonaban en las casas al pasar, y las luces multicolores centellaban en las calles al caminar, en esa usanza antigua del espiritu navideno con personas deseando “Merry Christmas, Sir” , “I wish you the best in this holiday season”, o “Happy Holidays”. Asi pues, el se sento en aquella sillas desvencijadas e incomodas de plastico-quiebra espaldas, despues de colocar las ropas en sendas lavadoras, que sustituian el tallador antiguo, donde manos amorosas solian cuidar la ropa de seres queridos -u odiados tambien- (especialmente mi hermano) quien solia arrojarme pedazos de lodo en mi camisa cuando caminaba ufano y limpio rumbo a mi escuela deseando la mirada de mi maestra que me parecia hermosa, y me decia “que hermoso muchacho, siempre limpio” lo cual causaba el celo de mis demas companeros de jaula, perdon de aula. Los comentarios de mi maestra solian generar un sentimiento ambivalente en el ambiente del salon. Mis odiados enemigos solian tirar cascaras de naranja con ligas de hule en mi cara al descuido, o bien los admirados amigos precoces que en sus fantasias decian que la maestra estaba enamorada y necesitaba una cita que yo decia “nada que ver”. Se lo que sea, no decia que la maestra me gustaba. Espigada, piernas firmes y torneadas, y cuando usaba faldas la veia en su plenitud femenil pues a mis escasos anos podia decir que tenia un cuerpo escultural. Era lo que yo buscaba en una mujer, al menos en aquellos anos de juventud precoz. Are you busy right now? Fue lo primero que escuche cuando conteste el telefono y me saco de aquellos pensamientos de infancia placentera. Seriously I Didn’t want to take that call so I said yes, and hung up on my friend with no hesitation. Enseguida el se puso a leer las noticias en un I-Phone, que era un instrumento moderno propio del siglo XXI y constrastaba terriblemente con la usanza antigua del periodico semanal que solia distribuirse en las navidades perdidas, y en ese entonces era entregado personalmente, es decir de mano, sin perder el medio, ese gesto de humanidad que envolvia trabajo, disposicion y manos amigas por llevar las buenas nuevas donde sentimientos nobles permeaban las paginas de antano, y ahora contrastaban con los tiempos modernos donde la tecnologia y las buenas nuevas era que un arabe mato a decenas de ciudadanos en California, o que Donald Trump haria vida imposible a los mexicanos radicados en el extranjero…WTF? A black girl showed up at the Washateria, put her clothes in the washing machine and sat down next to me, asking if I would vote for Trump as a way of making some conversation, but I wasn’t in the mood of giving political views either, so I said “me don’t speak english” and she laughed. She was a smart girl,with an eagle eye, and asked why was I reading the news in english and I started laughing, of course! She got me. (To be continued)

To wait for something seems to be an integral part of the universe and the way it works. It takes 13 nights for the moon to turn full. It took 40 nights for Moses to receive the Torah. It takes 9 long months for a human embryo to evolve & finally take birth into this world. Teach your soul to wait, when there's nothing else to be done. To wait patiently with all the beauty in tact, certain of the promise that when the time finally arrives, the king himself will send for you, just like Joseph, after waiting for several years imprisoned...

Random Xpressions