Curate, connect, and discover
There are people at my job who won't talk to me because I'm a janitor. And yes, I go with "janitor"--derived from Janus, the Roman God of gates and doorways. There's no shame in the title and I wear it proudly enough.
Maids, cleaners, janitors, and sanitation workers are all the most important people of civilization by far. Even 12 hours without them is VERY noticable and they simply need to be highly compensated for it