Curate, connect, and discover
Okay, this idea just came into my head and now it's like a plague that haunts my mind.
The "Ipliers" and the "jse"'s are somehow all in one meeting place, it's a very rare moment where they are all there to discuss business or something else that is extremely important. One of them had brought snacks for everyone else (probably one of the "jse"'s), and they knew how much Mark likes Talkies. So they brought enough for all of the "Ipliers", so while everyone is talking business. They are also eating, so you can imagine the look of disgust and horror at the sight of all of the "Ipliers" 'eating' Talkies in the most horrific way.
The "Ipliers" have no idea why they are freaking out, so while they are trying to communicate every few seconds you can hear/see a Talkie dropping to the table. At this point, the "jse"'s are practically in TEARS. They end up just giving the "Ipliers" whatever they wanted, just so they would STOP and go away.