Curate, connect, and discover
This exact issue came up in a serious business meeting at a corporate database job I used to have, to the eventual horror of everyone involved.
Took me a while to figure out why my coworker, who jumped to demonstrate on the laptop running the powerpoint, turned beet red and avoided everyone for weeks. Once it clicked I have never been so glad to have been half asleep at a boardtable. Thanks to my being too tired, I was slow on the uptake to volunteer when the bosses asked for an example of this supposedly superior AO3 search feature.
As a result, *I* was not the one who showed poorly punctuated porn to the entire department.
The problem with AO3 is that every online store's search function is bullshit by comparison